01. Craft a Bio That Wows
Your Instagram bio is among the first impressions that you provide to other Instagram users, so you better make sure that it makes a FABULOUS impression!
While it should go without saying, I see way too many incomplete bios out there; users are selling themselves short and missing an opportunity to really draw in potential new audience and community members!
In a nutshell, your Bio should clearly tell the world what, exactly, you do or sell. Let your audience know how you can help, serve, or provide them with something of value! I suggest using “bullet points” (feel free to start each line of your bio with a relevant emoji!) to accomplish this.For best SEO Company Check SEO Company London.
Aim for 3-4 short, sweet, and clear phrases that address what you do and how you can help your audience. And, be sure that your last “bullet” is a call to action, encouraging people to click the link in your profile.
Finally, having a complete, and up to date, link in your profile is HUGE! That link in your bio is, essentially, the key to your Instagram funnel and how you will take advantage of your increasing IG growth. Whether you insert your website address, or something like a Linktr.ee address, just be sure that it’s there, and that you have a compelling call to action!
02. Hashtags, Hashtags, Hashtags
Hashtags are used both for Instagram’s internal post organization and categorization, as well as for user searches – aka, without the right hashtags, your posts simply aren’t going to be found!
With an Instagram imposed limit of 30 hashtags per post, it’s important to be strategic about the tags that you use; I suggest utilizing hashtags that fall into the following three categories:
B. Specific; and
As an example, let’s pretend that you are in the fashion industry. For generic tags, you might use: fashion; womensclothing; fashionentrepreneur; etc. Your specific tags may include things like: fashionforward; patternmixing; creativestyle; etc. And, finally, your custom tag(s) is just that – something that is custom to your brand!
Within those three categories, your hashtags should be a mix of descriptive tags that are relevant to the photo/caption; community-centric tags that speak to your business, yourself, and the community you are building; and audience-centric tags, which may be among the most important of them all!
Audience-centric tags are those that your ideal audience member would be using to search for something of interest to them on Instagram, or to otherwise find your product. Knowing your ideal customer/audience member is KEY for this one, and is where people tend to get hung up; if you want to chat and flesh out ideas for your ideal customer and/or audience-centric tags, shoot me a message!. Check for SEO Services in vci-india
Finally, when choosing your tags, pay attention to how many times a given tag has been used. If very few people (think 3,000 and under) are using the potential tag, that means people likely aren’t searching for it and, thus, you won’t be found by using that tag. At the other end of the spectrum, don’t pad your hashtag list with those that have hundreds of thousands or millions of associated posts – your post will likely just be buried in the masses and, again, not get you found!
03. Maintain a Consistent Visual Vibe
You know you’ve nailed your branding when someone sees one of your images (outside of your feed and without your name) and instantly knows that it’s you, and this carries directly over to your IG feed! If you haven’t already developed your branding, now is the time to think about the vibe you want your account to give off; what types of visuals, etc. will be appealing to your ideal customer? This short post delves into the topic a bit more for y’all!
Once you’ve settled on an overall vibe and tone for your feed, STICK TO IT! It is so easy to get sucked into squirrel mode where you see someone else’s feed and want to mimic it, but PLEASE just don’t do it! Your feed should represent YOU and your brand!
04. Provide Value
By providing valuable information to your community, you are teaching your audience that (1) you are an expert in your industry, and (2) they should keep checking in with you because they won’t want to miss future valuable and purposeful information! Hello growth!
Going back to your ideal customer (told you it’s pretty crucial to really know who s/he is!) – take some time to brainstorm things that would appeal to her and/or help her solve a problem that she is facing.
Value-filled posts could include: providing answers to questions you get a lot; shooting an IG Story video tutorial related to your brand; offering checklists or guides related to a product that you sell; and bite size tips related to your brand, services, and/or products.
Providing value is important across ALL social media channels! Click through to read more about value and increasing your Facebook Engagement!
Last, and certainly not least, if you want to grow your Instagram you need to engage, engage, engage!
The more you actively engage on other people’s content, the more likely they are to comment on your posts, refer you, etc.
To get started, do a search in Instagram for things that may be related to your ideal customer, or your target market. Stuck? Go check out a competitor’s hashtags and the people who are following that competitor as a starting point.
Then, check out their profiles with an eye to whether they look like they may fit in your target market. Find a profile you like? Go ahead and like 2 or 3 photos in their feed and then comment (genuine comments here, no spammy “love this” garbage) on a third or fourth post!
For your posts themselves, always be sure to include a call to action at the close of your post caption! If you’re sharing a quote, you may ask people to double tap or like your photo if they agree with the quote. On inspirational or funny posts, you might ask people to tag someone who could use a laugh, or tag someone who inspires them. You get the idea!
When appropriate, providing shout outs or tagging individuals in a post caption is a fantastic way to increase engagement and potentially get your post in front of more, and new, eyes.
Finally, never, ever, ever leave the comments on your posts hanging! Every comment is an open door for more engagement, you just need to walk through it. Whether your reply to a comment is a simple “thanks for the feedback” or a more detailed question/response, your responses increase engagement for the post generally, which impacts the IG algorithm and the likelihood that your post will show up in more people’s feeds!