Some Of The Marketing Tips For Small Business Owners

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Marketing can make or break any business and marketing success depends on doing the right things at the right time. Even then, you need to have knowledge and experience to succeed. S

ome small business owners will try to create, run and maintain their own marketing strategies even without the knowledge and experience to do so.

This can lead to a less than successful marketing campaign, or worse, one that paints your business in a negative light. For Best web development company in Hyderabad visit Vivid Digital.

If you are creating your own marketing strategy, there are some things that you can do to increase your chances of success. By following these tips, you can ensure the highest level of efficiency and results:

Re-target the right people:

About half of online shoppers abandon their cart, because they are not ready to make a purchase. Your e-commerce system should be able to identify people who have abandoned their carts based on their accounts information and send them an automatic reminder.

Re-targeting every visitor won’t necessarily boost your sales, but it could turn a no-sale into a sale with very little effort.

Focus on social media:

Social media is a powerful tool and small business owners shouldn’t ignore it. In reality, many small businesses don’t take social media seriously. For more details Visit SEO Company Hyderabad.

They may have official Facebook and Twitter accounts, but they are barely updated. Small businesses can start small and focus on one social media platform at a time while choosing key success metrics to analyse.

The secret is to think and act like ordinary social media users to gain trust, then inject various marketing messages when the time is right.

Revise plan:

Sticking to the original plan is important, but the situation can be fluctuating enough that you need to make changes to your marketing strategies.

If your marketing plan is outdated, you won’t have a clear plan of action and you might not have achievable and actionable goals.

Check out the competition:

Don’t make the mistake of ignoring the competition. Small business owners should know that the competition is working as hard, if not harder, to make people buy their products. For SEO Services check ubvvn.org

If competitors are taking your market share, it might be time to change your marketing strategy to meet theirs and begin to take some of that market share back.

To learn more about how effective digital marketing can benefit your small business, contact Social Buzzing, social media agency Chester business owners depend on for helpful advice, effective digital marketing services and more.

Here Are 5 Proven Ways To Grow An Amazingly Authentic Instagram Following

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01. Craft a Bio That Wows

Your Instagram bio is among the first impressions that you provide to other Instagram users, so you better make sure that it makes a FABULOUS impression!

While it should go without saying, I see way too many incomplete bios out there; users are selling themselves short and missing an opportunity to really draw in potential new audience and community members!

In a nutshell, your Bio should clearly tell the world what, exactly, you do or sell. Let your audience know how you can help, serve, or provide them with something of value! I suggest using “bullet points” (feel free to start each line of your bio with a relevant emoji!) to accomplish this.For best SEO Company Check SEO Company London.

Aim for 3-4 short, sweet, and clear phrases that address what you do and how you can help your audience. And, be sure that your last “bullet” is a call to action, encouraging people to click the link in your profile.

Finally, having a complete, and up to date, link in your profile is HUGE! That link in your bio is, essentially, the key to your Instagram funnel and how you will take advantage of your increasing IG growth. Whether you insert your website address, or something like a Linktr.ee address, just be sure that it’s there, and that you have a compelling call to action!

02. Hashtags, Hashtags, Hashtags

Hashtags are used both for Instagram’s internal post organization and categorization, as well as for user searches – aka, without the right hashtags, your posts simply aren’t going to be found!

With an Instagram imposed limit of 30 hashtags per post, it’s important to be strategic about the tags that you use; I suggest utilizing hashtags that fall into the following three categories:

A. Generic;

B. Specific; and

C. Custom

As an example, let’s pretend that you are in the fashion industry. For generic tags, you might use: fashion; womensclothing; fashionentrepreneur; etc. Your specific tags may include things like: fashionforward; patternmixing; creativestyle; etc. And, finally, your custom tag(s) is just that – something that is custom to your brand!

Within those three categories, your hashtags should be a mix of descriptive tags that are relevant to the photo/caption; community-centric tags that speak to your business, yourself, and the community you are building; and audience-centric tags, which may be among the most important of them all!

Audience-centric tags are those that your ideal audience member would be using to search for something of interest to them on Instagram, or to otherwise find your product. Knowing your ideal customer/audience member is KEY for this one, and is where people tend to get hung up; if you want to chat and flesh out ideas for your ideal customer and/or audience-centric tags, shoot me a message!. Check for SEO Services in vci-india

Finally, when choosing your tags, pay attention to how many times a given tag has been used. If very few people (think 3,000 and under) are using the potential tag, that means people likely aren’t searching for it and, thus, you won’t be found by using that tag. At the other end of the spectrum, don’t pad your hashtag list with those that have hundreds of thousands or millions of associated posts – your post will likely just be buried in the masses and, again, not get you found!

03. Maintain a Consistent Visual Vibe

You know you’ve nailed your branding when someone sees one of your images (outside of your feed and without your name) and instantly knows that it’s you, and this carries directly over to your IG feed! If you haven’t already developed your branding, now is the time to think about the vibe you want your account to give off; what types of visuals, etc. will be appealing to your ideal customer? This short post delves into the topic a bit more for y’all!

Once you’ve settled on an overall vibe and tone for your feed, STICK TO IT! It is so easy to get sucked into squirrel mode where you see someone else’s feed and want to mimic it, but PLEASE just don’t do it! Your feed should represent YOU and your brand!

04. Provide Value

By providing valuable information to your community, you are teaching your audience that (1) you are an expert in your industry, and (2) they should keep checking in with you because they won’t want to miss future valuable and purposeful information! Hello growth!

Going back to your ideal customer (told you it’s pretty crucial to really know who s/he is!) – take some time to brainstorm things that would appeal to her and/or help her solve a problem that she is facing.

Value-filled posts could include: providing answers to questions you get a lot; shooting an IG Story video tutorial related to your brand; offering checklists or guides related to a product that you sell; and bite size tips related to your brand, services, and/or products.

Providing value is important across ALL social media channels! Click through to read more about value and increasing your Facebook Engagement!

05. ENGAGE!

Last, and certainly not least, if you want to grow your Instagram you need to engage, engage, engage!

The more you actively engage on other people’s content, the more likely they are to comment on your posts, refer you, etc.

To get started, do a search in Instagram for things that may be related to your ideal customer, or your target market. Stuck? Go check out a competitor’s hashtags and the people who are following that competitor as a starting point.

Then, check out their profiles with an eye to whether they look like they may fit in your target market. Find a profile you like? Go ahead and like 2 or 3 photos in their feed and then comment (genuine comments here, no spammy “love this” garbage) on a third or fourth post!

For your posts themselves, always be sure to include a call to action at the close of your post caption! If you’re sharing a quote, you may ask people to double tap or like your photo if they agree with the quote. On inspirational or funny posts, you might ask people to tag someone who could use a laugh, or tag someone who inspires them. You get the idea!

When appropriate, providing shout outs or tagging individuals in a post caption is a fantastic way to increase engagement and potentially get your post in front of more, and new, eyes.

Finally, never, ever, ever leave the comments on your posts hanging! Every comment is an open door for more engagement, you just need to walk through it. Whether your reply to a comment is a simple “thanks for the feedback” or a more detailed question/response, your responses increase engagement for the post generally, which impacts the IG algorithm and the likelihood that your post will show up in more people’s feeds!

How To Socialize Your Business With The Help Of Social Media Marketers

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Consumers today connect with brands in new ways. Thus, traditional marketing strategies need to be reconsidered and changed in accordance with changing times. Social Media is the latest big channel for corporates for effective communication about their offering.

What is Social Media Marketing?

Social Media Marketing (SMM) is a part of modern organizations’ marketing communication plans. It is an effective tool to connect with the target market. SMM includes creating content that will attract attention and encourage readers to share it on their social networks.  For more details on SEO London Visit SEO Agency London.

The desired message is spread by a company from user to user (viral marketing) and has greater acceptance as it comes from a third-party source, as against to the brand itself.

With millions of users of social networking sites, there is great potential to communicate the message. Moreover, reach of this message will also be more as compared to that in conventional marketing methods. Facebook, Twitter, Myspace and LinkedIn are perfect examples of this.

As modern day organizations are experimenting with social media, they should use it to gain customer insights and capitalize on its reach rather than just looking to sell their product. This information will be useful for their future projects and will provide vital details about consumer preferences too.

Reasons for hiring a Social Media Marketing Agency

A social media marketing agency focuses on social marketing efforts for its client. Some of the PR and marketing firms partly offer certain aspects of social media marketing, while others are solely dedicated to providing pure social media marketing solutions. For SEO Services check iiitdm

In the contemporary era, it is very important to build a company’s online presence with an efficient and experienced social media optimization agency that would help to get customer insight and help in building image of the company online and maintaining it subsequently, eventually aiming at boost in business growth.

How Social Media Marketing Services can help your business?

Though there are numerous services provided by social marketing agencies, some of the important ones are:

A. Monitoring and analyzing the progress made and guidelines to perk up social media marketing campaigns

B. Combining of blogs and RSS feeds with the website

C. Doing Blog marketing, community building and classified ads

To summarize all said above, any business can be profitable provided the end result offered by service provider is satisfactory. SMM is such sure-shot recipe to the success of your online business. However, do make sure that it is offered in professional hands only. For best web development services visit RavisNY

Reach maximum number of users and socialize your business by hiring social media marketing agency. Techno Twit Solutions is known to provide renowned social media marketing services so that your business can reach large number of target market globally.

3 Digital Marketing Strategies To Help Promote Your Medical Practice

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Expanding the reach of your business via digital marketing is a no-brainer, which is why just about every modern company follows a tried-and-tested formula built around ads, analytics and social media. Having said that, different approaches are required depending on a slew of factors including industry, budget, location, audience demographics and personnel.

In this blog post, I want to focus on just one type of consumer-facing business – a medical practice – and share some of my top tips for maximizing digital marketing. After all, the number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. Embracing these strategies will help you attract new clients, better connect with patients, improve retention and boost website ranking and visibility. For more info on Digital marketing company check  Vivid Digital.

Make content king

Creating rich, engaging, patient-focused content is key if you want to promote your medical practice. Although the healthcare industry somewhat lags behind others in this department, modern, tech-savvy patients crave content related to diagnosis, treatment, rehabilitation and nutrition. It stands to reason: we’d all rather find a solution online instead of interrupting our schedules to visit the doctor. As such, the medical industry appears ripe for a long-overdue digital transformation.

So how can you leverage content marketing in a medical practice and what kind of content should you be looking to create in order to drive more traffic and win more leads? Well, creating an authoritative blog is a good place to start.

Publishing well-researched, well-referenced and above all readable articles will help to increase your Domain Authority on Google, which should have the effect of bumping you up in search results. Blogs are also great for sharing on social media (see tip 2) or turning into downloadable guides and eBooks. You never know, you might just become a thought leader – the easiest way to become a thought leader online is by providing quality content consistently to your audience.

Creating short, simple explainer videos is similarly smart, as doing so will boost the profile of the practitioner in question and communicate a human touch. These videos can comprise of answers to common queries and topical content (the importance of vitamin D during winter, for example, or common drug contraindications) and can be embedded throughout your website, including on popular blog pages. You might even ask happy patients to participate in occasional videos to promote the feel-good factor.

Needless to say, with both blogs and videos you’ll want to avoid overlong, jargon-rich sentences. Just as your website should be clean and well-organized, your content should be concise and easy to understand while also conveying your expertise (this can be a fine balancing act). Articles and videos should be crafted with a view to targeting industry-specific long and short-tail keywords, to boost SEO.

Share widely on social media

Social media is an incredibly useful tool for businesses of all types, and a medical practice is no different. Indeed, since these businesses cater to the public and doctors are viewed guardians of our wellbeing, it’s logical to interact and engage with patients on their preferred social platforms.

Use your social channesl to pose questions of your audience, publicize case studies and interesting health/nutrition literature, dispense opinions and blog posts, and make observations about the nation’s state of health. Just remember to create a social media calendar, so you’re publishing relevant, timely posts (for example, nutritional information throughout #NationalNutritionMonth).

Many doctors have significantly boosted their profile (and that of their practice) via social media, not least Dr. Rangan Chatterjee, Dr. Mikhail Varshavski and Dr. Amy Myers. Dr Chatterjee has harnessed social media to become something of a go-to expert, and even has his own BBC show, Doctor in the House.

Dr. Josh Axe, meanwhile, uses Facebook, Instagram, YouTube and Pinterest to talk remedies, recipes, food and fitness. His is a great example of a joined-up digital marketing approach.

As for which social networks are best for medical practices, it really depends on the kind of content you wish to post. All the major networks will help you interact with patients, obtain insight as to their preferences and formulate a powerful digital marketing plan. For SEO Services visit byteintobigdata

Facebook, however, remains the most used social network among all age groups (except teens). Baby Boomers and Gen X’ers – perhaps the core audience for a medical practice – are particularly likely to favour Facebook over other platforms. Interestingly, Pinterest is the Baby Boomers’ second favourite network, with 12.9 million users in 2018, so posting infographics on there is a good idea. Then again, you don’t want to neglect Instagram, which is increasingly cornering the younger market.

In addition to promoting your own content, a great way of boosting your online presence is to participate in ongoing conversations taking place on relevant Twitter, Facebook and LinkedIn groups. Websites like Quora are also nerve centres of discussion, where you can pitch in, help patients solve their problems and drive more traffic to your site.

Specific social media strategies that would work well for a medical practice include local targeting, so as to get your content in front of people who may use your service in the near future. Indeed, with all the major platforms you can target specific audiences based not only on location but interests, age, sex etc.

In this way, you can advertise and promote your business to the exact customers you’re seeking to attract, honing in on their passions and engaging them on a deeper, more personal level. Social ads can also send potential patients to a custom landing page intended to collect contact information, which means you can target them via regular email campaigns and/or newsletters.

While you might find it uncomfortable touting your medical practice online, you shouldn’t be shy. According to a study conducted by NTT DATA Services, almost 60% of patients expect their digital healthcare experience to closely resemble the modern retail market.

Collect customer reviews

Reputation management is essential for any organization, but especially for medical practices. After all, while you may or may not trust a retailer to sell you a worthwhile product, you must have unshakeable faith in your doctor or surgeon before crossing the threshold. Patients are savvier than ever, combing reviews before booking a holiday or visiting a restaurant, so why wouldn’t they do the same before choosing a medical practice?

Integrate a customer review platform onto your website, then encourage patients to leave reviews documenting their (hopefully positive) experience. You might also compel them to share glowing reviews on their own private social platforms. Negative reviews, on the other hand, can help you identify failings in your business and, if properly dealt with, you can turn disgruntled patients into loyal clients.

5 Trends Currently Shaping The Digital Marketing Scene

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Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely missing multiple opportunities—hey, everyone’s online nowadays, right?

Digital marketing’s role in the complete marketing mix will only grow. Global spending on digital marketing is expected to reach $335.48 billion by 2020. Whoa!

And with so many ways to apply digital marketing dollars, what’s the best way to allocate them? The answer is never simple and there’s no ‘one size fits all’ response. It depends greatly on your industry, audience, and business goals. There’s also opportunity to test and learn with new trends, which is why it’s a must to always be updated if you aim to use something as dynamic and innovative such as digital marketing. For more details check SEO Agency in Hyderabad 

As such, here are five trends that are worth considering and currently shaping the digital marketing scene.

1. Personalised Digital Experiences

Thanks to the internet and its various forms, many consumers have become very savvy and sophisticated online. They yearn for relevant experiences when they land on a website. If you have different kinds of audiences (which could be segmented by industry, buying stage, or other factors), it’s important to create a more personalised experience to increase the likelihood of conversion. This is a significant point since research has shown that 70-percent of online shoppers expect a more personalised experience when visiting online retailers.

Personalisation in your digital marketing efforts is certainly possible, even if you’re running a small- or medium-sized enterprise, thanks to various digital tools now available. You can execute this in several ways such as customised email marketing and retargeting ads that will remind users after they leave your website of why they should return.

2. Influencer Marketing

Influencer marketing involves developing partnerships with those who have enough online influence or following to promote your product or brand. T

his could entail an influencer writing a guest blog post, creating a video showing the use of your product, or talking about your brand on social media to all their fans and followers. An influencer can be a social media icon, celebrity, or even an athlete who has significant pull on social media.

Influencers have the ability to affect the buying habits of their followers. However, you must identify the influencers who best align with your brand’s values and whose followers align with your target market. Aside from wooing more people to at least check out your products or services, having a partnership with a recognised influencer gives more credence and legitimacy to your brand. For more info visit SEO Services

3. Using Big Data to Develop Better Customer Relationships

Marketing and customer behaviour data can be used to help brands create better relationships with their customers. By using insights derived from analysing data, it’s possible to increase customer loyalty and improve on the customer lifetime return.

It’s important to understand that the customer’s view of their decision-making lifecycle is different from how a brand develops initiatives centred on acquisition, on-boarding, retention, and loyalty. The value of data analytics actually increases as the relationship continues. This means that your strategies and efforts on collecting customer data shouldn’t end just because a conversion or purchase occurs.

By utilising analytics, digital marketers are able to extract the needed insights for creating improved, more targeted digital marketing campaigns.

This allows them to take advantage of data relating to online customer behaviour and internet usage, painting a clearer picture of what online channels and strategies to use. This is the reason why more and more companies are turning to Big Data in the hopes of achieving more digital marketing success.

4. Social Media Customer Care

Customers are increasingly turning to social media channels to seek advice and/or to complain. In fact, one in three social media users prefer to seek customer service via social media compared to phone or email correspondence. Approximately 67-percent of consumers also use social networks to seek problem resolution.

This shift means customer service is no longer an activity carried out only via voice calls or sending emails. If you want to provide improved customer care, you’re going to need dedicated online resources as well.

There’s always going to be negative feedback, but you have the opportunity to turn the situation around by being responsive and acknowledging the feedback. If you respond in a timely manner and resolve the issue via social media, the customer is more likely to stay loyal to your brand.

This also improves how your clients view your business. Responsiveness and being accessible to your target market improves how they see your brand, increasing the chances of them giving positive feedback and saying good things to other people who are not your clients yet. This, ultimately, helps boost your digital marketing efforts.

5. User-generated Content

User-generated content are becoming a part of many brands’ content marketing plan. When brands engage with their customers and offer them a chance to become part of the community, it elevates the relationship.

It can also create trust towards your brand since 85-percent of people view user-generated content as both trustworthy and reliable. Saying how great your brand is will never be as convincing as an actual user saying it. For SEO Services check ogequipment

If utilised properly, user-generated content elevates a company’s digital marketing plan’s effectiveness and gives the brand more authenticity. It also sends a positive message to a consumers that their insights are valued and that the company listens.

This is why including it in marketing campaigns is a wise move if you want to reinforce brand loyalty or to communicate the idea that “we’re a brand you can trust.”

Digital marketing is the foundation of how your brand appears and is marketed online. However, due to the many channels, tools, and parts involved, it can be quite confusing, even intimidating especially for newer businesses and SMEs. If you seek guidance and help,

Top 5 Valuable Tips For Business Opening Strategies

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Is it impossible to achieve your dream? Well, nothing is impossible. Success and failure are so equal when it comes to opening up a new business; you can always get inspiration from the inspirational success stories all over the world. In the past five years, women have been dazzling the market with a glare. Some huge achievements and companies around the world have been enabled and managed by talented women.

Women now, before we are not encouraged to lead leadership roles on equal footing with their male counterparts, but now it is not as complex as before, and now women are as qualified as males in leadership and management roles and even owning their own businesses, These tips are inspired by some of the top 10 Irish businesswomen.

You should know that everything has a 50% chance of failure. You cannot create an idea without setting the plan, goals, budget, and many other market problems. Start it properly and turn it bright. For more info visit SEO Agency in Hyderabad 

Here are some tips from global entrepreneurs:

1. Select a specific audience and market

The first step you should take is to identify your audience and your market. When you have key target markets, you’re halfway. Not identifying the market you want will make the job impossible because each business has its own category since having a specific market means you will be offering an exceptional product.

Accessing your audience is also a key priority; if this is done in an accurate way, you can already consider your business a great success.

– There are many ways that can help you reach your audience and market easily. You can either contact existing customers or ask them what they want to see in your future work, send a survey to your email contact lists, or simply research social media about trends which people show great interest in.

2. Be Patient.

This is called the substantive advice, being patient is the most common advice we hear in our daily lives and cases. But here it takes a specific perspective, once you open up your business, you might be overwhelmed and putting high expectations on outcomes and results. The best plan is to write down short-term goals and monitor your business carefully.

It is that your business might encounter some obstacles, and that’s normal. You need to stay calm and not change a three years plan after the first obstacle you face, try to search for small impact solutions instead.

Just wait and see …

“Patience, persistence and perspiration make an unbeatable combination for success “. Napoleon Hill

3. Stay Up-to-Date

Staying up to date is important when you open your own business, some changes and trends may not be suitable with the way your business operates. You must make a commitment to education also because the more you learn the more you can succeed. Try to learn new skills and build new connections. The more up to date you are to the outside business world the smoother your work will flow, your adaptability to sudden changes which may accord. For more details on SEO Services Visit iiitdm.in

A• You can join useful business workshops and conferences, workshops are mostly short term courses and won’t conflict your business.

B• You can also visit websites which are requiring marketing jobs ( this gives you a strong background about new products in need to be, so you can get a glimpse of what is now trending in the market and the new companies industries

-Trick tip: you should always check online job websites, especially websites submitting jobs in the UK like LinkedIn and Joblang. Why? Because you can always know the new business fields opening in the market through this smart way because simply, new business openings require new staff doesn’t it?

4 . Mistakes will Happen. Relax.

As a first-time business owner, of course, you might mess up at some points, and that’s normal. The way to overcome this is introducing fast, smart and effective solutions, if you just sit there and complain about the mistake you did then be sure you will lose your business in no time. The right action that needs to be done when a mistake happens is simple:

A• Acknowledge your mistakes.

B• Learn from your mistakes.

C• Move beyond your mistakes.

It’s sometimes necessary to make mistakes; some mistakes can teach you valuable lessons which might be in an interesting part in your future success story.

5. Count the Cost and Money.

After coming up with a project idea, start putting costs and number in the count. Study it from every aspect and angle; you should also take your personal budget into consideration too, also

Counting money should include all kinds of costs like direct, indirect, variable and fixed that was incurred anything related to the business operations.

You might start your business with a big amount of budget, but facing some few obstacles may cost your little over the rate of your determined budget, that’s why it’s crucial to bear in mind all costs that may appear during the process of planning, operating and even while delivering.

Everything is hard at the beginning, but putting out the right plan, solid basis and counting cost accurately will definitely make it much easier for you to make the business procedures smoother. Use these golden pieces of advice to help you plan it right and achieve it bright. Follow your dreams, but don’t forget reality expectations.

How Will Blogging Help Your Social Media Presence

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Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition.

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search. For more info visit Digital Marketing Agency in Hyderabad

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole.

The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must.

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more.

This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

The Marketing Revolution From Megaphones To Martinis

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The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you can find people who are already interested in what you have to offer, by tapping into pre-existing online communities of interest – or even by creating your own.

In today’s competitive marketplace you need to be findable. You need to go where your customers are, and engage them in conversation. For more info visit Digital Marketing Agency in Hyderabad 

This is a shift from ‘push’ marketing to ‘pull’ marketing, where we are attracting people towards us with engaging, interesting, valuable content that they will seek out. If you can tap into those communities of interest, you won’t ever need to sell again – people will come looking for you.

You might think of social marketing it as permission-based marketing, word-of-mouth marketing, or conversational marketing. One phrase I came across a little while ago is martini marketing – in the sense of the 1970s Martini TV ad that used the strapline: ‘any time, anyplace, anywhere’.

That really sums up how marketing should work these days – going where your market is, reaching them with content they want, when and where they want you to. The rise of the mobile Web means this is now often on the move.

This is a shift away from megaphone marketing – randomly shouting your message at a heterogeneous mass of people who may or may not be interested in what you have to say.

By using social media, you are making yourself visible to people who are already interested in what you have to say. You can tap into these communities of interest, engage them with useful content, and build a relationship with them.

Social media marketing works for small businesses because it focuses on building customer relationships rather than sterile marketing campaigns. Resist the temptation to use that safe, impersonal corporate voice – stick your head above the parapet and be yourself!

And there is an advantage to being small. Because social media is a personal medium where authenticity matters, it is not always easy for big corporations to use.

It’s perfect if you are a small business or entrepreneur: you can build trust and make connections by using your personality and being genuine. The social media marketing revolution has arrived, and you can be part of it.

Addiction To Social Media

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The use of social networking sites such as Facebook, Twitter, Instagram, and Tinder has become the cornerstone of modern communication and connection as it allows users to create a sense of belonging and redefine their way of being. Despite the many positive benefits and impacts of these sites, the recent Cambridge Analytica scandal has reignited discussions about the place of social media and social networking sites in our lives.

From a mental health perspective, concerns have been raised about the negative impact of excessive use of social networking sites on the health and wellbeing of users, especially that of young people, who are enthusiastic users of this technology. Back in 2011, Dr. Daria Kuss and I were the first academics to systematically review the scientific literature on excessive social media use. Although there were few studies at the time, we did find that for a small minority of individuals there was a significant detrimental effect on many aspects of their life, including their real life relationships and academic achievement among those still in education. We argued that such signs are indicative of addiction.

Over the past five years there has been a proliferation of studies assessing how excessive social media use can impact negatively on health. In a recent paper Dr. Kuss and I again reviewed the latest research on the topic and showed that social media use for a minority of individuals is associated with a number of psychological problems, including anxiety, depression, loneliness, Attention Deficit Hyperactivity Disorder, and addiction. Because social media is most frequently accessed via smartphones, their usage is intimately intertwined and their mobile nature contributes to excessive checking habits, which often derives from what is commonly labelled as the ‘fear of missing out’ (FOMO). For more information check SEO Agency in London 

The good news is that very few people are genuinely addicted to social media. However, many people’s social media use is habitual and it can start to spill over into other areas of their lives and be problematic and dangerous, such as checking social media while driving. Other behaviors may be annoying rather than dangerous, but may be indicative of problematic social media use, such as checking social media while eating out with friends or constantly checking your smartphone while watching a movie at the cinema. Others may snub social contact with their loved ones or friends and prefer to check out social media on their smartphone instead (so-called ‘phubbing’).

If you want to check whether you may be at risk of developing an addiction to social media, ask yourselves these six simple questions:

1. Do you spend a lot of time thinking about social media or planning to use social media?

2. Do you feel urges to use social media more and more?

3. Do you use social media to forget about personal problems?

4. Do you often try to reduce your use of social media without success?

5. Do you become restless or troubled if you are unable to use social media?

6. Do you use social media so much that it has had a negative impact on your job or studies?

If the answer to all six of these questions is “yes,” then you may have or be developing an addiction to using social media. We say “may” because the only way this can be confirmed is through a diagnosis from a clinical psychologist or a psychiatrist.

If you answered “yes” to a few of these questions, it is more likely that you are a habitual social media user and that what you should do is engage in ‘digital detox’ strategies that simply allow you to reduce the amount of time spent on social media. This can include simple steps, such as turning off sound notifications and only allowing yourself to check your smartphone every 30 minutes or once an hour. Other simple steps include having periods in the day where there is self-imposed non-screen time (such as during meal times) and leaving your smartphone in a separate room from where you sleep (just so you don’t get the urge to check social media before bedtime, during the night, and when you wake up).

At a societal level, steps need to be taken by governments or organizations to help minimize and (in some cases) prohibit the use of mobile devices. Some such steps are in place in many countries, such as the banning of smartphone use while driving. Given the loss of productivity in both the workplace and educational settings, employers, schools, and colleges need policies in place to ensure that individuals are focused on what they should be doing. Many schools ban the use of smartphones in the classroom. Prohibition in other contexts such as workplace settings may also be justified if it is practical to do so. Some restaurants are now providing discounts on food bills if customers refrain from using their smartphones during their meal. These positive reinforcement strategies may well be the way forward in trying to decrease time spent on smartphones checking social media. For SEO Services in London visit kokoliko.net  

Digital literacy and awareness of the effects of excessive social media use need to be embedded with work and educational settings. More controversially, social media operators (such as Facebook) could start using their behavioral data to identify excessive users and provide strategies to limit time spent on their products. This is already being used in the online gambling industry and could easily be applied by social networking sites.

For the small number of individuals that are genuinely addicted to social media use, treatment is warranted. However, the goal of treatment for this type of addiction (unlike many other addictions) should be controlled use rather than total abstinence, as it is not feasible to stop someone from using devices that have Internet access (i.e., their smartphone). The most successful type of treatment for online addictions appears to be cognitive behavioral therapy (which is a talk therapy designed to help people change the way they think and behave), although there are relatively few published studies examining its efficacy in relation to internet addictions. Other more specific ways of how to treat individuals with excessive and addictive Internet use, including social media use, have also been outlined elsewhere.

When it comes to solving the problem of reducing individuals’ use of social media there is no magic bullet. While individuals are ultimately responsible for their own social media use, policymakers, social media operators, employers, and educational establishments all need to play their part in reducing excessive social media use.

The Top 20 Popular Social Media Sites Right Now

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What are the most popular social media sites right now? Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. And figuring out the most popular social media sites for the audience you are trying to reach is extremely important. For example, Facebook is losing ground with teens, while Snapchat is the preferred platform for this demographic. To properly utilize the power of social media, you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin.

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

To make this easy for you, we profiled 20 of the most popular social media sites so you can make informed marketing decisions.

20 Most Popular Social Media Sites are as follows :

1. Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business. For more info visit SEO Company in Hyderabad 

2. Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

3. LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

4. Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

5. YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

6. Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

7. Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

8. Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

9. Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs. As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

10. Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors. For SEO Services in Hyderabad visit wwrdheritage.org

11. Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

12. WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

13. Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

14. Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

15. Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

16. BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

17. StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. Come June 30, 2018, it will be moving to Mix. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

18. Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

19. Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

20. Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.