Here Are The 8 Most Important SEO Factors

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Whether you are trying to learn more about SEO or want actual ranking techniques on how to improve your website’s SEO, there is a set of on-site and off-site factors that Google and other search engines favor when ranking every site.

Even though there are more than 200 factors that affect your site rank, the good news is that anyone can improve their website by simply working on a handful of them.

Here are the 8 most important SEO factors:

1. Domain Authority

Domain Authority (DA) is a metric that shows how much trust your domain has built over time by a matter of backlinks and age.Similarly, the older your domain, the higher its domain authority. For Digital Marketing Companies Check Vivid Digital  

Another important factor that I’ve found is the relevance of the domain name in respect to the main keywords you are targeting. For instance, seoexpert.com will be more likely to rank better than lucysblog.com for “seo” related queries.

Lastly, a few of my SEO expert friends have reported that shorter domains will generally outperform longer domains.

2. Keywords

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs).

My strategy with a brand new blog is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.

If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).

For instance, a site that talks about “portable chargers” can also include terms such as “power banks”, “portable batteries for phones” and so forth. Make sure to include the keywords that you want to rank for in the title and in the sub-headings for perfect on-page optimization.

3. Relevancy and Context

Search engines are smarter than ever before.

They do know the difference between a relevant page and a copied one.

They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche.

For me, my niche is online marketing and SEO.

4. Number of Inbound and Outbound links

The more relevant links your website is pointing to, the greater your SEO score.

Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.

You can get backlinks by getting yourself featured on big news sites for example.

5. Site Speed

Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way. For SEO Services in London visit here

6. Clean and responsive design

Nowadays, the best optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.

If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.

7. URL structure

The easier your url, the better it is for humans and search engines to understand what your post is all about.

Here are two examples:

a) Vividdigital.com/blog/what-is-seo/

b) vividdigital.com/blog/archives/12/17/2018/seo/?p=23

Clearly example A is better because it’s descriptive and to the point.

Several studies have confirmed that the shorter the url, the better. Nevertheless, you still want to make sure you are including your top keyword in the slug for an added SEO juice.

8. Length of your content

Whenever you are writing a blog post that you want to rank, you want to make sure you are going into as much detail as possible. Search Engines have been rewarding long-form content and in 2018, you won’t rank unless you write at least 1500-2000 words per post.

When you write long form content, you give yourself the chance to explore a topic in depth, which in turns increases the time that some visitor spends on your site and signals Google that your content is awesome.

What Is Search Engine Optimization Content Management

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Now that you have published your articles, content management comes into play. When it comes to content management, an SEO is mostly concerned about the accessibility of the content.

Choose the Correct Redirects

There will be times when you need to move domains or pages. If you want to prevent an overdose of 404-errors in Webmaster Tools you should implement redirects.

The two major redirects are 302 and 301. Webmasters often use a 302 redirect to send traffic to a new URL. Unfortunately this is seen as a temporary redirect so it passes no link juice to the new page. This means that the new page starts with a clean link profile. That’s why it’s best to use a 301 redirect. This is a permanent redirect that passes most link juice to the redirected page. For SEO Agency in London visit Vivid SEO

Add Structured Data

To make our content more useful for search engines, we can add structured data. Structured data is information formatted in a universally understandable way. By tagging specific pieces of text, search engines can understand the underlying meaning of it.

You can use microdata, microformats or RFDa to implement structured data. This markup is used by search engines to display rich snippets (e.g a star-rating, thumbnail, video duration, etc.). This can improve the CTR of you pages.

Great Design isn’t Always Crawlable

Not all content is accessible for search engines. As the title says: a beautiful page isn’t necessarily a page that’s optimized for search engines. A designer wants a page that looks good, whilst the SEO wants a page that can easily be crawled. The challenge is to combine these two approaches.

Problems can arise when certain page elements, for example a call-to-action or a discount-banner, are implemented as images. This allows the designer to easily manipulate fonts, textures, gradients, etc. But as a result, important information in the call to action or banner can’t be crawled because it’s embedded in the image.

Thankfully this problem can be solved with a combination of HTML and CSS. By using code instead of an image, these elements are fully crawlable. Web fonts are also handy for creating a visually appealing website (so you don’t have to use images as a work around). Google has a large collection of open source web fonts that you can use free of charge.

Another technique is the mouse-over effect. This is a great way to add crawlable content to an image. The example below combines the visual preference of the designer (the images) with the crawlable content for the SEO (the excerpt via the mouse-over effect).

Create Social Media Marketing Goals That Solve Your Biggest Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way. For SEO Agency in London visit Vivid SEO

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track. Digital Marketing Companies visit here

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.