EXPANDING YOUR FACEBOOK REACH

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Ever since Facebook began its EdgeRank system in an attempt to make money, they have begun making subtle changes to the way content is being viewed by its users. What does this mean for the small business owner who is trying to use Facebook as a way to reach more customers for free?

It means that they have to be more creative than ever and expand their reach on the social media giant.For Digital Marketing  Company in London check Vivid SEO.

But how can you do that, you ask? The first, and easiest, thing you can do is to write engaging content. Sound familiar? It should, as quality, engaging content is what will make customers take notice of your business and want to learn more about your products or services.

Giving potential customers valuable information is important, but don’t forget to throw in some questions or opinion polls to get them talking and sharing their ideas with each other and your company.

Another method you could employ is to encourage your customers to add your fan page to their interest list or ask them to click the “receive notifications” option in their settings. To many, this move may seem very forward, but in actuality, it’s not. In fact, a higher percentage of new customers say they don’t mind being asked by a company to like their page or sign up for special offers.

If asking your customers to like your pages bothers you, you could always invest in some promoted posts or paid advertising offered by Facebook and go that route. Promoted posts are relatively inexpensive and give you the opportunity to reach more of your total fan base and non-fans, too. For Digital Marketing Agency Check Vivid Digital

You can decide how much you want to spend and when you want to spend it. You could even use the promoted posts as a tester and see what gets a better reaction from potential customers before spending a lot of your advertising budget.

The paid Facebook advertising gets you great visibility but does tend to cost a bit more. With this method, you do get better control over your ads and you can be assured that more people will see them and potentially click on them. You can target a particular audience, space out your ads and even set weekly spending limits for your advertising.

You could even try both of Facebook advertising methods at the same time and see which one works better for you. Many people choose to run both methods all of the time and just direct them at different audiences. Whichever route you choose, knowing ahead of time what you intend to get out of the advertising campaign is important.To know more information on SEO Services visit Jsrr

Extending your reach on Facebook more effectively isn’t as difficult as it sounds and there are many methods to choose from that will suit your needs and the needs of your business. Try one, or try them all; only you can decide which method you choose, but then it will be up to your customers to choose the one that is most effective at grabbing their attention.

Facebook Battles Youtube For Video Dominence

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Facebook recently launched an embeddable video player that seems to be aimed directly at YouTube and other related video sharing sites. With the new Facebook video platform, users can embed Facebook-hosted videos anywhere on the web just like they would do with YouTube or Vimeo videos.

This challenge to YouTube follows Facebook’s recent focus on video and video advertising. Facebook is already seeing 3 billion video streams per day on its site, and this number is expected to increase dramatically once Facebook videos become available elsewhere on the web. For Digital Marketing Agency Check Vivid Digital

Previously, if you wanted to share or insert videos in your Facebook feed, you would add a YouTube link and all was good in the online world. Now, with more and more content being uploaded directly, it made sense for Facebook to create this new video platform.

The success of the Facebook video sharing platform is so great that it is currently pushing YouTube videos off of Facebook and creating an easier, more streamlined approach for businesses on Facebook as well.

For businesses, videos are the number one way to ensure organic content from Facebook pages reaches users in the competitive news feed and Facebook is making sure that every time you visit the site, you see a video. For Best web development company in Hyderabad visit Vivid Design Consultancy.

Moving to this new embeddable video platform makes Facebook a much larger competitor to YouTube, and parent Google, than ever before. With YouTube being chastised in the press, and the Wall Street Journal especially, for not making Google any money despite its over 1 billion viewers, this blow only serves to add to YouTube’s struggles.

When you look at it from a real world perspective, a large number of YouTube users treat the site as a video repository to be accessed from links or embedded video players posted elsewhere, rather than visiting YouTube.com on a regular basis.

That statement alone makes this latest competition from Facebook for embeddable video views even more significant and something that we should all keep a close eye on not just from a personal standpoint, but for the sake of our businesses and their success as well.For more details on SEO Services visit Udarunachal

What You Need To Know About The New Twitter Algorithm

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If you’re an avid Twitter user, you’ve probably noticed many people getting upset over the news that the microblogging site isF implementing a new algorithm. But is this really happening?

Will the new algorithm mark the end of Twitter as we know it?

WHAT THE NOISE IS ALL ABOUT

As The Globe and Mail pointed out, the social media furore started when BuzzFeed released an article stating that Twitter is planning to release a new algorithm. Basically, this would mean that Twitter would abandon its trademark reverse chronological timeline and make popular content more visible on people’s timelines (similar to how Facebook’s timeline functions). For more details Visit SEO Services London

In response to this, people came up with the #RIPTwitter hashtag, with many saying that the microblogging site should focus on what it does best rather than copying Facebook.

WHAT THE NEW FEATURE REALLY IS ABOUT

Twitter CEO Jack Dorsey reacted to the #RIPTwitter hashtag as well as to the many violent reactions that were aired. He explained that they were planning to release a new feature, which seems to be a mix of the “Highlights” and “While you were away” features.

Essentially, it would place the tweets of people or organizations that you care about at the top so, if you haven’t used Twitter for several days, weeks, or months, all the important info that you’d want to know would be visible when you log back in.

But here’s the thing: Twitter won’t force you to use the new feature. It’s available to everybody, but you can turn it off or on according to your preferences. Just go to your Settings and click the Timeline section to see the “Show me the best Tweets first” option.

Checking the box will turn it on, while un-checking it will retain the reverse chronological order of your time line. Even if you’d turn it on, you can still revert to the original timeline by doing a pull to refresh. To know more info on SEO Services check Cidoc2015

WHAT THIS MEANS FOR YOU

If you’re someone who regularly uses Twitter, the new feature can be annoying since you’ll see mostly the same tweets whenever you log in. But, if you’re one of the people who check their Twitter account once or twice a month, you’ll definitely find this feature highly helpful since you don’t have to browse through endless tweets just to find useful ones.

If you’re a business who relies on social media to promote your business, you might find that this feature can get in your way of reaching out to your target audience. Since the top tweets are selected according to popularity, you really have to drive engagement up if you want to secure a spot and make your tweets highly visible to your customers.

Of course, you need to hope that most of your target audience have turned this feature off and are sticking to the regular reverse chronological timeline.

THE VERDICT

Twitter’s new feature can be helpful to ordinary Twitter users, but it can be a bit annoying for brands that use the microblogging site for marketing. Despite this, it seems that Twitter is eager to push through with the feature’s release, probably in a bid to satisfy its users and strengthen its market share.

Listening On-Demand

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Marijuana Tech Start-Up Leafedin.Org launches first ever iOS app to network all members of the cannabis community

Leafedin.Org, an up and coming cannabis start up that is founded around it’s milestone product of the same name, has released the first ever free iOS app that allows all participants, not just businesses but all individuals, businesses, and entities to network through a cutting edge marijuana networking application. For more details Visit SEO Company London.

The free anonymous cannabis service had been available on all mobile and desktop devices by simply visiting http://leafedin.org in one’s browser , and now add to their selection an iOS app available in the itunes store for free download. Leafedin.org allows any user to meet all their legal marijuana employment and cannabis product needs, whether it be a medical patient looking for high quality CBD indica strain cannabis, a marijuana grower looking for trimmers, a large scale legal operation in Oregon looking for a cannabis CPA as an accountant, the opportunities to connect through this app are endless.

Here is an excerpt from today’s press release:

Previously available on any device’s browser as a free anonymous fully functional web and mobile app, and now available as a dedicated iOS app via the iTunes App Store,LeafedIn.org is the only tool in the marijuana marketplace that focuses specifically on person-to-person networking for any cannabis employment or product need, while at the same time still encouraging all models of communication and networking through any models, whether it be business and individual based dividing users in four unique niches; For Digital Marketing Agency Check Vivid Digital

Vendors, Buyers, Employers and Workers; LeafedIn.org creates an interface that allows users to instantly survey and connect to cannabis industry players in their area via an integrated live messaging service, fully functional review system, and real-time map based technology. The iOS appincludes all the fundamental functionality of the Leafedin.org web app, yet to take advantage of all the latest products enhancements the web app may still need to be used as the new versions of the iOS app are released in the coming days.

“Leafedin.org is pulling the marijuana industry out of the grey economy that currently exists in many legal and medical states, by providing all people and entities who are involved in the cannabis market and industry to have a technologically advanced streamlined networking tool to make direct connections and reduce the inefficiencies that plague the progress of the marijuana movement across the country. It provides the necessary fundamental technological infrastructure and framework, that can now not only be accessed on any devices browser but also as an iOS app through the iTunes app store, to assimilate marijuana as a whole into the mainstream of this country’s economic and cultural identity” said Leafedin.Org’s founder, “ To know more info on SEO Services visit Cidoc2015

Add to this Leafedin.org‘s dedication to activism and giving back to the marijuana community, as well as the fact the service is still offered free for all and even free of any advertising, there is a clear vision of continued growth across the board for the product both in size and value to thousands of free registered users, who use Leafedin.Org daily to meet all their legal/medical marijuana product and employment needs”.

How To Get Started With Facebook’s Dynamic Ads For Your Business

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Did you know that Facebook’s new dynamic creative tool can generate up to 6,250 versions of an ad? Could this change the way we create ads on social media forever? Always the innovator when it comes to social media marketing,

Facebook has come up with a new way to make advertising your products or services on the social media platform easier and more effective. For SEO Agency Check Vivid Digital

Facebook’s new dynamic creative tool makes it easy for brands to input multiple options for each of the elements that make up an ad (photo, headline, call to action and so on) and have Facebook automatically piece together various versions of the ad on the fly to appeal to different audiences and accommodate different placements.

How Does Dynamic Creative Work?

When an advertiser clicks on the dynamic creative option, they can easily add up to 30 assets including 5 titles or headlines, 10 images or videos, 5 text entries that will typically serve as the ad’s caption, 5 descriptions of an ad’s link or video and 5 calls to action. That means a single ad could create over 6,000 different combinations.

Does that mean that your followers will see that many ad variations? Not exactly. Facebook will only serve a fraction of those combinations because its system was created to choose only the combinations which have the best chance of success.

Also, dynamic creative is only available for ads featuring a single image or video. This means that carousel ads cannot use the dynamic creative tool. Advertisers must choose one format or the other as they cannot mix image and video throughout the ad. For more details Visit SEO Company London.

Ads can be used across a wide range of placement types including:

1. News Feed

2. The Right Rail on Desktop

3. Instagram’s Main Feed

4. Audience Network’s Native, Banner and Interstitial Placements

5. Audience Network’s Pre-Roll and Mid-Roll Placements

6. Audience Network’s Rewarded Video Placement

Advertisers can analyze results and break down ad performance in Power Editor or Ads Manager to see where their ad is having the most effect making it easy for almost anyone to become more effective at Facebook marketing.

To learn more and for effective social media management and marketing services, choose the digital marketing agency Chester business owners trust most, Vivid SEO, and let our social media experts help you build your business more effectively today. To know more details on SEO Services visit Tec.net

If you enjoyed this article, please feel free to share it on your favorite social media sites.

First Impressions Last: The Importance Of A Memorable Brand Logo

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In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise.

Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and so on.

Even links themselves are signposted by being underlined and formatted differently to normal text, often in blue. For Digital Marketing Company Check Vivid Digital

For this reason, one of the single most important ways to represent your brand online is through a logo. A logo is an icon that can be made any size in its context.

This logo will come to represent your whole company, so when you are just starting out, it is an excellent idea to get professional advice on logo design. See our social media Marlow company’s multicoloured logo for an example of professional logo design.

The Colour of your Logo

Colour by itself can say a lot about your brand. When designing a logo, it is thought best to stick to one colour, or at most to feature two. According to The Logo Factory, of the 100 most valuable brands, blue, black and red are the top three colours, yellow, orange and green are next, and the least popular is purple, with only 3 top brands featuring it.

We can further explore the psychology of given colours. For more details Visit SEO Agency London

The Logo Factory suggests the following associations:

Blue is thought to represent something trusted, with a solid reputation, and is calming.

Black represents luxury, style, and exclusivity.

Red suggests excitement, danger, and romance.

Yellow shows playfulness, optimism, and happiness.

Orange has associations of being bubbly, energetic, and affordable.

Green makes one think of the environment, new growth, and freshness.

Purple reminds us of royalty, creativity, and mystery.

Logo Design

The top three trends of logo design from the 100 most valuable brands were having a horizontal aspect ratio (or close to it – meaning that the logo is wider than it is tall), possessing one colour, and the use of blue.

These trends, along with the colour information above, suggest that logo designers are settling on some common themes when it comes to the design of logos, and not designing according to random chance or simply being artistic. To know more info on SEO Services visit Kmindia

Conclusion

Logo design is a critical first step when designing and managing your brand online, so it is best to get professional advice for this very necessary task.

Is Your Business Need A Social Media Strategy

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We hear far too often about companies that don’t have social media strategies and they think they are doing fine without them. The truth is, some companies don’t actually need a dedicated social media strategy due to the nature of their market niche.

That doesn’t mean that a good social media strategy won’t help them, it just isn’t necessary. Conversely, if your business relies on word of mouth or any type of customer interaction, you need social media and a way to make it work for you to get more customers, spread the word about your business or brand and to help increase online sales. For Digital Marketing Agency Check Vivid Digital

If you want to actualise your company’s results, you need social media. The days of picking and choosing definitive ways to market your business are over; you need to take every opportunity you can get to tell the world about your business and why they need your products or services.

Creating a strong social media strategy will offer a better return on investment than almost anything else you can do to market your business and create growth.

A good social media management company will explain your options and establish some clear social media goals for your business.

The next step would be to create a social media strategy based on your needs using selected channels that include their target audience giving them more word-of-mouth reach. Then, the social media campaign needs to be integrated with daily business operations and a method of evaluation will be set.For more details Visit SEO Company London.

This may seem overwhelming at first, but in the hands of the right social media management team, these specific elements will be combined to create an effective tool that your business needs to thrive.

Choose the wrong social media channels and you could be missing out on many valuable customers; focus your attention on too many channels and you might end up alienating potential customers just the same.

Spinning your wheels like this could lead to wasted time, effort and money on your part as certain channels won’t give as high of a return on investment as others. Strategically speaking, this could actually harm your business.

Another very important factor of any social media strategy is the integration of your marketing efforts with other operations throughout your business model.

Don’t rely solely on social media as it is still limited as to how many people it can actually reach at one time. Outside marketing, when done properly, enhance your social media efforts making your business more successful than ever.For SEO Services visit Kmindia

Does your business need a social media strategy? The short answer is yes and you should contact a social media management company today to find out what type of strategy will work for your business to achieve the results you want.

How To Overcome Social Media Hurdles

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As many small business owners already know, there are plenty of social media hurdles that can upset an effective social media presence. We have out together some tips that can not only help you overcome these hurdles, but also run an effective, and efficient, social media campaign.

ENGAGEMENT: DON’T JUST SELL, CONVERSE

Social media isn’t like traditional one-way advertising; pushing sales messages just doesn’t work. Social media is really about building relationships and starting conversations with your customers. If you are looking for website design in Hyderabad for your company visit Vivid Design Consultants.

Discover your market niche first, then determine how to generate a strong brand awareness that offers stimulating and insightful content.

BUDGET: CONSIDER THE COST OF TIME

If you break it down, social media is not really free. Social media costs the business owner in time and a lot of them don’t realize when they need to hire some help. Hiring a social media management company can give you back something more important than money, your time.

Think of it as hiring an employee to do the job that you are either unsure of, or you don’t think you have the time to do it properly.

TIME: DON’T TRY TO DO IT ALL

This brings us to time itself. As a business owner, you do a lot of different jobs for your company and social media usually takes a back seat to many of them. By setting smaller social media goals, you can build your campaign slowly and steadily to ensure that you reach as many customers as possible. For Digital Marketing Company in Hyderabad visit Vivid Digital

Start slowly with a platform that best matches your target audience and work with that when time allows. Choosing a social media platform that is best suited to your company and your goals will ensure success no matter how little time you have to devote to it.

TRANSPARENCY: BE A PERSON FIRST, THEN A BRAND

Small business owners have an easier time at achieving transparency than those in the corporate sector but only if you understand engagement and your target audience.

Today’s social media audience wants to see the people behind the brand so remove those filters and humanize your business. Show off what makes your business unique and what your goals are. Be personable and show that you are human. This will lead to much better results for the time and effort you put into your campaign.For SEO Services check Iftr2015hyd

How To Defuse A Social Media Crisis

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Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands.

The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you will lose the chance to explain yourself. Negative comments will spread and contaminate other posts. If you are selling products, controversial posts will only taint your brand.

If someone is provoked by your post, he/she will share it to dozens of friends and that person will add an unflattering opinion on top of the shared post and this could become a negative viral marketing headache for your brand.Digital Marketing Company in Hyderabad visit Vivid Digital

What to Do

This situation can be quite upsetting, because social media is supposed to be about having good relationships with other people. Your first step is to delete all profane and spam comments. You need to focus on people who have relevant concerns about your post.

Facebook may be the biggest social media platform on the planet, but it consists of many smaller, close-knit communities. If you are facing a crisis, you need to prepare the best arguments to deal with the responses. Words will quickly spread through the community, so you need to quickly handle the situation.

There will be a barrage of counter-arguments from multiple people. You should answer them all with a single comment and you need to cover all of the most important points. It is important to respond quickly and you may need to apologize if you said something wrong.

If you fail to react in a timely basis, you will lose your credibility. Defusing a social media crisis will be time consuming and exhausting, but it is essential.

Acknowledge and Apologize

Rather than being stubborn, it is often better to acknowledge your mistake and apologize. You may still lose some of the trust and credibility, but at least, you are not making things worse by typing controversial follow-up replies. Y

ou need to show a sense of urgency that you want to defuse the situation and proactively resolve your problems. Some people may become your new haters, but this is a consequence that you will have to deal with.

It is clear that having a social media crisis can be quite damaging to your online credibility. So, it is important to think carefully before making a new post or comment. You should see things from others’ perspectives and make sure that you won’t offend them. For SEO Services check Seepennywork

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today! If you enjoyed this article, please feel free to share it on your favorite social media sites.

Here Are Reasons Why Blogs Are Essential For Your Small Business Owners

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Blogging is often seen as a cost-effective way to establish a brand and it is a good way to create a competitive edge. Blogging is about creating content regularly based on specific topics.

A blog is often organized chronologically, so people know what you wrote at specific date. Unlike traditional websites, blogs are updated much more frequently and blogs allow people to interact better with your brand. Digital Marketing Company in Hyderabad visit Vivid Digital

So why is it so important for a small business owner to blog and share content with their customers, readers and subscribers? Besides humanising your brand, a blog can increase sales and create a bond between you and your customers.

Here are reasons why blogs are essential for your small business:

1. It humanizes your brand:

With a blog, people understand your purpose and see your passion. Blogs help you to build familiarity and positive branding.

2. Information sharing:

Business professionals often have something that they need to share. Blogs allow them to publish their thoughts and this can be performed quite easily. A blogging interface isn’t much different from Microsoft Word and other document editors.

3. Blogs are cost efficient:

For small businesses, blogs are appealing because they are affordable and can be updated quite easily. Blogging platforms are ready to use and it isn’t necessary to hire a web developer for casual blogging tasks. If you are looking for Top website development in Hyderabad for your company check Vivid Design Consultants.

4. Increased sales:

Blogs are not only a platform to share information, but they can also help you sell products and services. You may already have a dedicated e-commerce website, but a blog can provide explanations why your products and services are better compared to the competition. Blogs may also generate feedback on your products.

5. Improved internal communication:

Some companies create blogs for internal communication. Blogs are an informal way to distribute information to employees. They are able to get daily news about latest developments in the industry. Employees can be more successful, if they are well informed.

6. Better credibility:

Blogs can help to improve your credibility and people will trust you more. You can respond to comments and questions. If you interact well with people, it is more likely that they will become your customers.

Good conversations will lead to more conversions. Leads will become your loyal customers. The more you blog, the more likely it is for people to understand your messages and buy your products.Check for SEO Services in Bigintmedia

If you want to grow your business and succeed, contact Vivid Digital, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!