Addiction To Social Media

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The use of social networking sites such as Facebook, Twitter, Instagram, and Tinder has become the cornerstone of modern communication and connection as it allows users to create a sense of belonging and redefine their way of being. Despite the many positive benefits and impacts of these sites, the recent Cambridge Analytica scandal has reignited discussions about the place of social media and social networking sites in our lives.

From a mental health perspective, concerns have been raised about the negative impact of excessive use of social networking sites on the health and wellbeing of users, especially that of young people, who are enthusiastic users of this technology. Back in 2011, Dr. Daria Kuss and I were the first academics to systematically review the scientific literature on excessive social media use. Although there were few studies at the time, we did find that for a small minority of individuals there was a significant detrimental effect on many aspects of their life, including their real life relationships and academic achievement among those still in education. We argued that such signs are indicative of addiction.

Over the past five years there has been a proliferation of studies assessing how excessive social media use can impact negatively on health. In a recent paper Dr. Kuss and I again reviewed the latest research on the topic and showed that social media use for a minority of individuals is associated with a number of psychological problems, including anxiety, depression, loneliness, Attention Deficit Hyperactivity Disorder, and addiction. Because social media is most frequently accessed via smartphones, their usage is intimately intertwined and their mobile nature contributes to excessive checking habits, which often derives from what is commonly labelled as the ‘fear of missing out’ (FOMO). For more information check SEO Agency in London 

The good news is that very few people are genuinely addicted to social media. However, many people’s social media use is habitual and it can start to spill over into other areas of their lives and be problematic and dangerous, such as checking social media while driving. Other behaviors may be annoying rather than dangerous, but may be indicative of problematic social media use, such as checking social media while eating out with friends or constantly checking your smartphone while watching a movie at the cinema. Others may snub social contact with their loved ones or friends and prefer to check out social media on their smartphone instead (so-called ‘phubbing’).

If you want to check whether you may be at risk of developing an addiction to social media, ask yourselves these six simple questions:

1. Do you spend a lot of time thinking about social media or planning to use social media?

2. Do you feel urges to use social media more and more?

3. Do you use social media to forget about personal problems?

4. Do you often try to reduce your use of social media without success?

5. Do you become restless or troubled if you are unable to use social media?

6. Do you use social media so much that it has had a negative impact on your job or studies?

If the answer to all six of these questions is “yes,” then you may have or be developing an addiction to using social media. We say “may” because the only way this can be confirmed is through a diagnosis from a clinical psychologist or a psychiatrist.

If you answered “yes” to a few of these questions, it is more likely that you are a habitual social media user and that what you should do is engage in ‘digital detox’ strategies that simply allow you to reduce the amount of time spent on social media. This can include simple steps, such as turning off sound notifications and only allowing yourself to check your smartphone every 30 minutes or once an hour. Other simple steps include having periods in the day where there is self-imposed non-screen time (such as during meal times) and leaving your smartphone in a separate room from where you sleep (just so you don’t get the urge to check social media before bedtime, during the night, and when you wake up).

At a societal level, steps need to be taken by governments or organizations to help minimize and (in some cases) prohibit the use of mobile devices. Some such steps are in place in many countries, such as the banning of smartphone use while driving. Given the loss of productivity in both the workplace and educational settings, employers, schools, and colleges need policies in place to ensure that individuals are focused on what they should be doing. Many schools ban the use of smartphones in the classroom. Prohibition in other contexts such as workplace settings may also be justified if it is practical to do so. Some restaurants are now providing discounts on food bills if customers refrain from using their smartphones during their meal. These positive reinforcement strategies may well be the way forward in trying to decrease time spent on smartphones checking social media. For SEO Services in London visit kokoliko.net  

Digital literacy and awareness of the effects of excessive social media use need to be embedded with work and educational settings. More controversially, social media operators (such as Facebook) could start using their behavioral data to identify excessive users and provide strategies to limit time spent on their products. This is already being used in the online gambling industry and could easily be applied by social networking sites.

For the small number of individuals that are genuinely addicted to social media use, treatment is warranted. However, the goal of treatment for this type of addiction (unlike many other addictions) should be controlled use rather than total abstinence, as it is not feasible to stop someone from using devices that have Internet access (i.e., their smartphone). The most successful type of treatment for online addictions appears to be cognitive behavioral therapy (which is a talk therapy designed to help people change the way they think and behave), although there are relatively few published studies examining its efficacy in relation to internet addictions. Other more specific ways of how to treat individuals with excessive and addictive Internet use, including social media use, have also been outlined elsewhere.

When it comes to solving the problem of reducing individuals’ use of social media there is no magic bullet. While individuals are ultimately responsible for their own social media use, policymakers, social media operators, employers, and educational establishments all need to play their part in reducing excessive social media use.

The Top 20 Popular Social Media Sites Right Now

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What are the most popular social media sites right now? Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. And figuring out the most popular social media sites for the audience you are trying to reach is extremely important. For example, Facebook is losing ground with teens, while Snapchat is the preferred platform for this demographic. To properly utilize the power of social media, you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin.

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

To make this easy for you, we profiled 20 of the most popular social media sites so you can make informed marketing decisions.

20 Most Popular Social Media Sites are as follows :

1. Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business. For more info visit SEO Company in Hyderabad 

2. Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

3. LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

4. Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

5. YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

6. Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

7. Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

8. Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

9. Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs. As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

10. Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors. For SEO Services in Hyderabad visit wwrdheritage.org

11. Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

12. WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

13. Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

14. Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

15. Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

16. BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

17. StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. Come June 30, 2018, it will be moving to Mix. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

18. Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

19. Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

20. Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

Some Of The Main Reasons Why Your Marketing Strategy Could Fail

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Marketing strategies can often be born from a trial and error method; as we identify strategies that work, we keep them for future use and discard the ones that didn’t bring back good results. Depending on whether you’re an agency, small business or global organisation, you’ll need a tailored marketing strategy that directly targets the areas that will bring in an impressive return.

Even when things seem perfectly in place, your strategy could still go wrong somewhere along the line; it only takes the smallest of errors or misjudgement to throw your marketing plan off track. Luckily, most marketing mistakes are easily corrected if identified. So, with that in mind, what are some of the reasons that can contribute to a failed marketing strategy?

1. You’ve lost sight of your customers’ needs

You might feel like you had the perfect marketing strategy that covered all bases from paid search to content marketing, but it didn’t do as well as you thought; why? There’s a strong chance you have lost your customers somewhere on their journey. Whether you didn’t create enough touch points between the brand and consumer, or your marketing technique didn’t quite sell the right message to the buyer, your prospective customers will drop off quicker than you think. For more information visit SEO Agency in Hyderabad

It’s important to remember that customers are unlikely to come back to a business off their own back; they need to be guid ed in the right direction by consistent, relevant marketing efforts.

There is also the risk that your marketing strategy is misaligned in some way with either the wider corporate or product strategies. Often, the marketing department isn’t properly integrated with the rest of the company and this can mean you miss vital steps.

2. You’re using outdated technology

Marketing, particularly digital marketing, is moving at such a fast pace that it’s easy to get left behind. Before you know it, you’re still following SEO tactics from 5 years ago and wondering why your strategy isn’t delivering. The technology you use within your strategies is crucial and it changes rapidly.

Much of the technology you need will enhance the customer experience, so don’t get stuck in your comfort zone. Find out what other marketers are using to fuel their efforts and understand what could give you an advantage.

Keep one eye on tech’s relationship to digital marketing and you’ll be able to pinpoint exactly what software or solutions your brand needs. For Digital Marketing Services check emikolo.com

3. You’re following similar strategies to your competitors

Your marketing strategy needs a unique selling point; it’s not going to grab customers’ attention by following the same pattern as everyone else in your industry. Make sure you’re not recycling ideas; or if you are, put your own twist on them and make it stand out.

Customers need to differentiate between products or services, so focus your strategies on what makes you different. Write your own compelling story with a unique and approachable personality to attract the customers you need.

4. You’re not tracking the right data

An analytical approach to marketing is essential if you’re looking for results. Measuring your campaigns and strategies in order to demonstrate impressive numbers to the powers above is so important.

However, you need to make sure you’re looking at the right data to reflect your hard work. Should you report on the number of page views, conversions or even how many unique visitors have been brought to your website? It all depends on what you’re trying to achieve with your strategy; if you’re not reporting on the right data, the point of your marketing campaign may be missed completely.

How To Use Social Media To Boost Your Career

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Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following;

1. Clean Up Your Social Media

Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha!

Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio.

2. Follow Publications in Your Industry

You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy.

You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline. Digital Marketing Agency in Hyderabad Visit Vivid Digital

3. Get a Professional Photo

Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.

4. Write a Personal Bio

Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.

5. Make Common Sense

Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.

6. Be an active follower

Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages,

you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data.

7. Join a Group

There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job.

All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

8. Stalk

Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.

9. Google Yourself

Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.

10. Look out for openings

A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!

All the best in your endeavors!

Best 9 SEO Tips Are All You’ll Ever Need To Rank In Google

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Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists.Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be.

Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won’t protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google. Check For Digital Marketing Agency in Vivid Digital 

So, before you publish your next piece of web content, run it through

The following 9-point checklist for the best SEO tips are as follows :

1. The most-important SEO tip: Get external links.

Okay, finally we’re finally at the big one: external links.

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links. For some great SEO tips , i’d like to go on isdmmt.com.

2. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

A. www.ExampleDogToyWebsite.com/9124824834-1

B. www.ExampleDogToyWebsite.com/small-dog-toys

You’re right if you guessed the second one. While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

3. Insert internal links.

If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. For SEO Companies in London visit here

4. Put the keyword in the name and alt-tag of your image.

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:

A. The image name

B. The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “2831274.jpg,” you can re-name it something like “small dog toys 1.jpg.”

The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason. As search engine also crawl the images to understand how this picture is related to it, these seo tips are very important to work on it.

5. Pick a good keyword to focus on.

The first step is to simply pick the search term or phrase you want the post to show up for. If I am writing about the best dog toys for small dogs, I’ll want to find out what people are actually searching for.The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)

For example, I noticed that “small dog toys” receives 590 monthly searches — higher than any other related combination of words. However, I’m still not totally ready to start writing about this topic. First, I need to do some research.

6. Research the competition.

Now that I have a term I want to try to rank for, I’m going to go undercover and do some recon! Jump over to your “private browsing” mode on your web browser (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and head to Google.com. (At my company, we do “private mode” because we don’t want Google to use our past search history to influence what we see on the search results page.)

Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

7. Write the best content.

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. It needs to be amazing.I don’t care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

For an example of an article I recently wrote — with just this goal in mind — check out “How to Become a Millionaire: The Ultimate Guide.”. My goal with that post was to write superb content about that topic. How did I do?

8. Put the keyword in your page title.

This should be a no-brainer, but I’ll say it anyway: Your page title should contain your keyword, but that doesn’t mean it has to be exact (though it can be). This is the main SEO tips to rank your site higher in search engine.Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about “making extra money.” However, rather than a boring title, like “Make Extra Money,” he titled it “52 Ways to Make Extra Money.” Now that is something I would want to read.

9. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

The above nine-point checklist may not include everything a person could know about SEO, but by simply following this checklist, you’ll be miles ahead of the competition and will likely see your posts get significant SEO traffic.

Here Are The 8 Most Important SEO Factors

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Whether you are trying to learn more about SEO or want actual ranking techniques on how to improve your website’s SEO, there is a set of on-site and off-site factors that Google and other search engines favor when ranking every site.

Even though there are more than 200 factors that affect your site rank, the good news is that anyone can improve their website by simply working on a handful of them.

Here are the 8 most important SEO factors:

1. Domain Authority

Domain Authority (DA) is a metric that shows how much trust your domain has built over time by a matter of backlinks and age.Similarly, the older your domain, the higher its domain authority. For Digital Marketing Companies Check Vivid Digital  

Another important factor that I’ve found is the relevance of the domain name in respect to the main keywords you are targeting. For instance, seoexpert.com will be more likely to rank better than lucysblog.com for “seo” related queries.

Lastly, a few of my SEO expert friends have reported that shorter domains will generally outperform longer domains.

2. Keywords

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs).

My strategy with a brand new blog is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.

If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).

For instance, a site that talks about “portable chargers” can also include terms such as “power banks”, “portable batteries for phones” and so forth. Make sure to include the keywords that you want to rank for in the title and in the sub-headings for perfect on-page optimization.

3. Relevancy and Context

Search engines are smarter than ever before.

They do know the difference between a relevant page and a copied one.

They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche.

For me, my niche is online marketing and SEO.

4. Number of Inbound and Outbound links

The more relevant links your website is pointing to, the greater your SEO score.

Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.

You can get backlinks by getting yourself featured on big news sites for example.

5. Site Speed

Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way. For SEO Services in London visit here

6. Clean and responsive design

Nowadays, the best optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.

If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.

7. URL structure

The easier your url, the better it is for humans and search engines to understand what your post is all about.

Here are two examples:

a) Vividdigital.com/blog/what-is-seo/

b) vividdigital.com/blog/archives/12/17/2018/seo/?p=23

Clearly example A is better because it’s descriptive and to the point.

Several studies have confirmed that the shorter the url, the better. Nevertheless, you still want to make sure you are including your top keyword in the slug for an added SEO juice.

8. Length of your content

Whenever you are writing a blog post that you want to rank, you want to make sure you are going into as much detail as possible. Search Engines have been rewarding long-form content and in 2018, you won’t rank unless you write at least 1500-2000 words per post.

When you write long form content, you give yourself the chance to explore a topic in depth, which in turns increases the time that some visitor spends on your site and signals Google that your content is awesome.

What Is Search Engine Optimization Content Management

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Now that you have published your articles, content management comes into play. When it comes to content management, an SEO is mostly concerned about the accessibility of the content.

Choose the Correct Redirects

There will be times when you need to move domains or pages. If you want to prevent an overdose of 404-errors in Webmaster Tools you should implement redirects.

The two major redirects are 302 and 301. Webmasters often use a 302 redirect to send traffic to a new URL. Unfortunately this is seen as a temporary redirect so it passes no link juice to the new page. This means that the new page starts with a clean link profile. That’s why it’s best to use a 301 redirect. This is a permanent redirect that passes most link juice to the redirected page. For SEO Agency in London visit Vivid SEO

Add Structured Data

To make our content more useful for search engines, we can add structured data. Structured data is information formatted in a universally understandable way. By tagging specific pieces of text, search engines can understand the underlying meaning of it.

You can use microdata, microformats or RFDa to implement structured data. This markup is used by search engines to display rich snippets (e.g a star-rating, thumbnail, video duration, etc.). This can improve the CTR of you pages.

Great Design isn’t Always Crawlable

Not all content is accessible for search engines. As the title says: a beautiful page isn’t necessarily a page that’s optimized for search engines. A designer wants a page that looks good, whilst the SEO wants a page that can easily be crawled. The challenge is to combine these two approaches.

Problems can arise when certain page elements, for example a call-to-action or a discount-banner, are implemented as images. This allows the designer to easily manipulate fonts, textures, gradients, etc. But as a result, important information in the call to action or banner can’t be crawled because it’s embedded in the image.

Thankfully this problem can be solved with a combination of HTML and CSS. By using code instead of an image, these elements are fully crawlable. Web fonts are also handy for creating a visually appealing website (so you don’t have to use images as a work around). Google has a large collection of open source web fonts that you can use free of charge.

Another technique is the mouse-over effect. This is a great way to add crawlable content to an image. The example below combines the visual preference of the designer (the images) with the crawlable content for the SEO (the excerpt via the mouse-over effect).

Create Social Media Marketing Goals That Solve Your Biggest Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way. For SEO Agency in London visit Vivid SEO

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track. Digital Marketing Companies visit here

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.