5 Trends Currently Shaping The Digital Marketing Scene

Digital Marketing Company in Hyderabad

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely missing multiple opportunities—hey, everyone’s online nowadays, right?

Digital marketing’s role in the complete marketing mix will only grow. Global spending on digital marketing is expected to reach $335.48 billion by 2020. Whoa!

And with so many ways to apply digital marketing dollars, what’s the best way to allocate them? The answer is never simple and there’s no ‘one size fits all’ response. It depends greatly on your industry, audience, and business goals. There’s also opportunity to test and learn with new trends, which is why it’s a must to always be updated if you aim to use something as dynamic and innovative such as digital marketing. For more details check SEO Agency in Hyderabad 

As such, here are five trends that are worth considering and currently shaping the digital marketing scene.

1. Personalised Digital Experiences

Thanks to the internet and its various forms, many consumers have become very savvy and sophisticated online. They yearn for relevant experiences when they land on a website. If you have different kinds of audiences (which could be segmented by industry, buying stage, or other factors), it’s important to create a more personalised experience to increase the likelihood of conversion. This is a significant point since research has shown that 70-percent of online shoppers expect a more personalised experience when visiting online retailers.

Personalisation in your digital marketing efforts is certainly possible, even if you’re running a small- or medium-sized enterprise, thanks to various digital tools now available. You can execute this in several ways such as customised email marketing and retargeting ads that will remind users after they leave your website of why they should return.

2. Influencer Marketing

Influencer marketing involves developing partnerships with those who have enough online influence or following to promote your product or brand. T

his could entail an influencer writing a guest blog post, creating a video showing the use of your product, or talking about your brand on social media to all their fans and followers. An influencer can be a social media icon, celebrity, or even an athlete who has significant pull on social media.

Influencers have the ability to affect the buying habits of their followers. However, you must identify the influencers who best align with your brand’s values and whose followers align with your target market. Aside from wooing more people to at least check out your products or services, having a partnership with a recognised influencer gives more credence and legitimacy to your brand. For more info visit SEO Services

3. Using Big Data to Develop Better Customer Relationships

Marketing and customer behaviour data can be used to help brands create better relationships with their customers. By using insights derived from analysing data, it’s possible to increase customer loyalty and improve on the customer lifetime return.

It’s important to understand that the customer’s view of their decision-making lifecycle is different from how a brand develops initiatives centred on acquisition, on-boarding, retention, and loyalty. The value of data analytics actually increases as the relationship continues. This means that your strategies and efforts on collecting customer data shouldn’t end just because a conversion or purchase occurs.

By utilising analytics, digital marketers are able to extract the needed insights for creating improved, more targeted digital marketing campaigns.

This allows them to take advantage of data relating to online customer behaviour and internet usage, painting a clearer picture of what online channels and strategies to use. This is the reason why more and more companies are turning to Big Data in the hopes of achieving more digital marketing success.

4. Social Media Customer Care

Customers are increasingly turning to social media channels to seek advice and/or to complain. In fact, one in three social media users prefer to seek customer service via social media compared to phone or email correspondence. Approximately 67-percent of consumers also use social networks to seek problem resolution.

This shift means customer service is no longer an activity carried out only via voice calls or sending emails. If you want to provide improved customer care, you’re going to need dedicated online resources as well.

There’s always going to be negative feedback, but you have the opportunity to turn the situation around by being responsive and acknowledging the feedback. If you respond in a timely manner and resolve the issue via social media, the customer is more likely to stay loyal to your brand.

This also improves how your clients view your business. Responsiveness and being accessible to your target market improves how they see your brand, increasing the chances of them giving positive feedback and saying good things to other people who are not your clients yet. This, ultimately, helps boost your digital marketing efforts.

5. User-generated Content

User-generated content are becoming a part of many brands’ content marketing plan. When brands engage with their customers and offer them a chance to become part of the community, it elevates the relationship.

It can also create trust towards your brand since 85-percent of people view user-generated content as both trustworthy and reliable. Saying how great your brand is will never be as convincing as an actual user saying it. For SEO Services check ogequipment

If utilised properly, user-generated content elevates a company’s digital marketing plan’s effectiveness and gives the brand more authenticity. It also sends a positive message to a consumers that their insights are valued and that the company listens.

This is why including it in marketing campaigns is a wise move if you want to reinforce brand loyalty or to communicate the idea that “we’re a brand you can trust.”

Digital marketing is the foundation of how your brand appears and is marketed online. However, due to the many channels, tools, and parts involved, it can be quite confusing, even intimidating especially for newer businesses and SMEs. If you seek guidance and help,

Top 5 Valuable Tips For Business Opening Strategies

Digital Marketing Company in Hyderabad

Is it impossible to achieve your dream? Well, nothing is impossible. Success and failure are so equal when it comes to opening up a new business; you can always get inspiration from the inspirational success stories all over the world. In the past five years, women have been dazzling the market with a glare. Some huge achievements and companies around the world have been enabled and managed by talented women.

Women now, before we are not encouraged to lead leadership roles on equal footing with their male counterparts, but now it is not as complex as before, and now women are as qualified as males in leadership and management roles and even owning their own businesses, These tips are inspired by some of the top 10 Irish businesswomen.

You should know that everything has a 50% chance of failure. You cannot create an idea without setting the plan, goals, budget, and many other market problems. Start it properly and turn it bright. For more info visit SEO Agency in Hyderabad 

Here are some tips from global entrepreneurs:

1. Select a specific audience and market

The first step you should take is to identify your audience and your market. When you have key target markets, you’re halfway. Not identifying the market you want will make the job impossible because each business has its own category since having a specific market means you will be offering an exceptional product.

Accessing your audience is also a key priority; if this is done in an accurate way, you can already consider your business a great success.

– There are many ways that can help you reach your audience and market easily. You can either contact existing customers or ask them what they want to see in your future work, send a survey to your email contact lists, or simply research social media about trends which people show great interest in.

2. Be Patient.

This is called the substantive advice, being patient is the most common advice we hear in our daily lives and cases. But here it takes a specific perspective, once you open up your business, you might be overwhelmed and putting high expectations on outcomes and results. The best plan is to write down short-term goals and monitor your business carefully.

It is that your business might encounter some obstacles, and that’s normal. You need to stay calm and not change a three years plan after the first obstacle you face, try to search for small impact solutions instead.

Just wait and see …

“Patience, persistence and perspiration make an unbeatable combination for success “. Napoleon Hill

3. Stay Up-to-Date

Staying up to date is important when you open your own business, some changes and trends may not be suitable with the way your business operates. You must make a commitment to education also because the more you learn the more you can succeed. Try to learn new skills and build new connections. The more up to date you are to the outside business world the smoother your work will flow, your adaptability to sudden changes which may accord. For more details on SEO Services Visit iiitdm.in

A• You can join useful business workshops and conferences, workshops are mostly short term courses and won’t conflict your business.

B• You can also visit websites which are requiring marketing jobs ( this gives you a strong background about new products in need to be, so you can get a glimpse of what is now trending in the market and the new companies industries

-Trick tip: you should always check online job websites, especially websites submitting jobs in the UK like LinkedIn and Joblang. Why? Because you can always know the new business fields opening in the market through this smart way because simply, new business openings require new staff doesn’t it?

4 . Mistakes will Happen. Relax.

As a first-time business owner, of course, you might mess up at some points, and that’s normal. The way to overcome this is introducing fast, smart and effective solutions, if you just sit there and complain about the mistake you did then be sure you will lose your business in no time. The right action that needs to be done when a mistake happens is simple:

A• Acknowledge your mistakes.

B• Learn from your mistakes.

C• Move beyond your mistakes.

It’s sometimes necessary to make mistakes; some mistakes can teach you valuable lessons which might be in an interesting part in your future success story.

5. Count the Cost and Money.

After coming up with a project idea, start putting costs and number in the count. Study it from every aspect and angle; you should also take your personal budget into consideration too, also

Counting money should include all kinds of costs like direct, indirect, variable and fixed that was incurred anything related to the business operations.

You might start your business with a big amount of budget, but facing some few obstacles may cost your little over the rate of your determined budget, that’s why it’s crucial to bear in mind all costs that may appear during the process of planning, operating and even while delivering.

Everything is hard at the beginning, but putting out the right plan, solid basis and counting cost accurately will definitely make it much easier for you to make the business procedures smoother. Use these golden pieces of advice to help you plan it right and achieve it bright. Follow your dreams, but don’t forget reality expectations.

How Will Blogging Help Your Social Media Presence

SEO Company in Hyderabad

Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition.

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search. For more info visit Digital Marketing Agency in Hyderabad

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole.

The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must.

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more.

This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

The Marketing Revolution From Megaphones To Martinis

SEO Company in Hyderabad

The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you can find people who are already interested in what you have to offer, by tapping into pre-existing online communities of interest – or even by creating your own.

In today’s competitive marketplace you need to be findable. You need to go where your customers are, and engage them in conversation. For more info visit Digital Marketing Agency in Hyderabad 

This is a shift from ‘push’ marketing to ‘pull’ marketing, where we are attracting people towards us with engaging, interesting, valuable content that they will seek out. If you can tap into those communities of interest, you won’t ever need to sell again – people will come looking for you.

You might think of social marketing it as permission-based marketing, word-of-mouth marketing, or conversational marketing. One phrase I came across a little while ago is martini marketing – in the sense of the 1970s Martini TV ad that used the strapline: ‘any time, anyplace, anywhere’.

That really sums up how marketing should work these days – going where your market is, reaching them with content they want, when and where they want you to. The rise of the mobile Web means this is now often on the move.

This is a shift away from megaphone marketing – randomly shouting your message at a heterogeneous mass of people who may or may not be interested in what you have to say.

By using social media, you are making yourself visible to people who are already interested in what you have to say. You can tap into these communities of interest, engage them with useful content, and build a relationship with them.

Social media marketing works for small businesses because it focuses on building customer relationships rather than sterile marketing campaigns. Resist the temptation to use that safe, impersonal corporate voice – stick your head above the parapet and be yourself!

And there is an advantage to being small. Because social media is a personal medium where authenticity matters, it is not always easy for big corporations to use.

It’s perfect if you are a small business or entrepreneur: you can build trust and make connections by using your personality and being genuine. The social media marketing revolution has arrived, and you can be part of it.

Addiction To Social Media

icadl2013.org.in

The use of social networking sites such as Facebook, Twitter, Instagram, and Tinder has become the cornerstone of modern communication and connection as it allows users to create a sense of belonging and redefine their way of being. Despite the many positive benefits and impacts of these sites, the recent Cambridge Analytica scandal has reignited discussions about the place of social media and social networking sites in our lives.

From a mental health perspective, concerns have been raised about the negative impact of excessive use of social networking sites on the health and wellbeing of users, especially that of young people, who are enthusiastic users of this technology. Back in 2011, Dr. Daria Kuss and I were the first academics to systematically review the scientific literature on excessive social media use. Although there were few studies at the time, we did find that for a small minority of individuals there was a significant detrimental effect on many aspects of their life, including their real life relationships and academic achievement among those still in education. We argued that such signs are indicative of addiction.

Over the past five years there has been a proliferation of studies assessing how excessive social media use can impact negatively on health. In a recent paper Dr. Kuss and I again reviewed the latest research on the topic and showed that social media use for a minority of individuals is associated with a number of psychological problems, including anxiety, depression, loneliness, Attention Deficit Hyperactivity Disorder, and addiction. Because social media is most frequently accessed via smartphones, their usage is intimately intertwined and their mobile nature contributes to excessive checking habits, which often derives from what is commonly labelled as the ‘fear of missing out’ (FOMO). For more information check SEO Agency in London 

The good news is that very few people are genuinely addicted to social media. However, many people’s social media use is habitual and it can start to spill over into other areas of their lives and be problematic and dangerous, such as checking social media while driving. Other behaviors may be annoying rather than dangerous, but may be indicative of problematic social media use, such as checking social media while eating out with friends or constantly checking your smartphone while watching a movie at the cinema. Others may snub social contact with their loved ones or friends and prefer to check out social media on their smartphone instead (so-called ‘phubbing’).

If you want to check whether you may be at risk of developing an addiction to social media, ask yourselves these six simple questions:

1. Do you spend a lot of time thinking about social media or planning to use social media?

2. Do you feel urges to use social media more and more?

3. Do you use social media to forget about personal problems?

4. Do you often try to reduce your use of social media without success?

5. Do you become restless or troubled if you are unable to use social media?

6. Do you use social media so much that it has had a negative impact on your job or studies?

If the answer to all six of these questions is “yes,” then you may have or be developing an addiction to using social media. We say “may” because the only way this can be confirmed is through a diagnosis from a clinical psychologist or a psychiatrist.

If you answered “yes” to a few of these questions, it is more likely that you are a habitual social media user and that what you should do is engage in ‘digital detox’ strategies that simply allow you to reduce the amount of time spent on social media. This can include simple steps, such as turning off sound notifications and only allowing yourself to check your smartphone every 30 minutes or once an hour. Other simple steps include having periods in the day where there is self-imposed non-screen time (such as during meal times) and leaving your smartphone in a separate room from where you sleep (just so you don’t get the urge to check social media before bedtime, during the night, and when you wake up).

At a societal level, steps need to be taken by governments or organizations to help minimize and (in some cases) prohibit the use of mobile devices. Some such steps are in place in many countries, such as the banning of smartphone use while driving. Given the loss of productivity in both the workplace and educational settings, employers, schools, and colleges need policies in place to ensure that individuals are focused on what they should be doing. Many schools ban the use of smartphones in the classroom. Prohibition in other contexts such as workplace settings may also be justified if it is practical to do so. Some restaurants are now providing discounts on food bills if customers refrain from using their smartphones during their meal. These positive reinforcement strategies may well be the way forward in trying to decrease time spent on smartphones checking social media. For SEO Services in London visit kokoliko.net  

Digital literacy and awareness of the effects of excessive social media use need to be embedded with work and educational settings. More controversially, social media operators (such as Facebook) could start using their behavioral data to identify excessive users and provide strategies to limit time spent on their products. This is already being used in the online gambling industry and could easily be applied by social networking sites.

For the small number of individuals that are genuinely addicted to social media use, treatment is warranted. However, the goal of treatment for this type of addiction (unlike many other addictions) should be controlled use rather than total abstinence, as it is not feasible to stop someone from using devices that have Internet access (i.e., their smartphone). The most successful type of treatment for online addictions appears to be cognitive behavioral therapy (which is a talk therapy designed to help people change the way they think and behave), although there are relatively few published studies examining its efficacy in relation to internet addictions. Other more specific ways of how to treat individuals with excessive and addictive Internet use, including social media use, have also been outlined elsewhere.

When it comes to solving the problem of reducing individuals’ use of social media there is no magic bullet. While individuals are ultimately responsible for their own social media use, policymakers, social media operators, employers, and educational establishments all need to play their part in reducing excessive social media use.

The Top 20 Popular Social Media Sites Right Now

Digital Marketing Agency in Hyderabad

What are the most popular social media sites right now? Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. And figuring out the most popular social media sites for the audience you are trying to reach is extremely important. For example, Facebook is losing ground with teens, while Snapchat is the preferred platform for this demographic. To properly utilize the power of social media, you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin.

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

To make this easy for you, we profiled 20 of the most popular social media sites so you can make informed marketing decisions.

20 Most Popular Social Media Sites are as follows :

1. Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business. For more info visit SEO Company in Hyderabad 

2. Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

3. LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

4. Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

5. YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

6. Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

7. Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

8. Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

9. Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs. As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

10. Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors. For SEO Services in Hyderabad visit wwrdheritage.org

11. Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

12. WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

13. Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

14. Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

15. Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

16. BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

17. StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. Come June 30, 2018, it will be moving to Mix. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

18. Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

19. Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

20. Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

Some Of The Main Reasons Why Your Marketing Strategy Could Fail

For Digital Marketing Company in Hyderabad

 

Marketing strategies can often be born from a trial and error method; as we identify strategies that work, we keep them for future use and discard the ones that didn’t bring back good results. Depending on whether you’re an agency, small business or global organisation, you’ll need a tailored marketing strategy that directly targets the areas that will bring in an impressive return.

Even when things seem perfectly in place, your strategy could still go wrong somewhere along the line; it only takes the smallest of errors or misjudgement to throw your marketing plan off track. Luckily, most marketing mistakes are easily corrected if identified. So, with that in mind, what are some of the reasons that can contribute to a failed marketing strategy?

1. You’ve lost sight of your customers’ needs

You might feel like you had the perfect marketing strategy that covered all bases from paid search to content marketing, but it didn’t do as well as you thought; why? There’s a strong chance you have lost your customers somewhere on their journey. Whether you didn’t create enough touch points between the brand and consumer, or your marketing technique didn’t quite sell the right message to the buyer, your prospective customers will drop off quicker than you think. For more information visit SEO Agency in Hyderabad

It’s important to remember that customers are unlikely to come back to a business off their own back; they need to be guid ed in the right direction by consistent, relevant marketing efforts.

There is also the risk that your marketing strategy is misaligned in some way with either the wider corporate or product strategies. Often, the marketing department isn’t properly integrated with the rest of the company and this can mean you miss vital steps.

2. You’re using outdated technology

Marketing, particularly digital marketing, is moving at such a fast pace that it’s easy to get left behind. Before you know it, you’re still following SEO tactics from 5 years ago and wondering why your strategy isn’t delivering. The technology you use within your strategies is crucial and it changes rapidly.

Much of the technology you need will enhance the customer experience, so don’t get stuck in your comfort zone. Find out what other marketers are using to fuel their efforts and understand what could give you an advantage.

Keep one eye on tech’s relationship to digital marketing and you’ll be able to pinpoint exactly what software or solutions your brand needs. For Digital Marketing Services check emikolo.com

3. You’re following similar strategies to your competitors

Your marketing strategy needs a unique selling point; it’s not going to grab customers’ attention by following the same pattern as everyone else in your industry. Make sure you’re not recycling ideas; or if you are, put your own twist on them and make it stand out.

Customers need to differentiate between products or services, so focus your strategies on what makes you different. Write your own compelling story with a unique and approachable personality to attract the customers you need.

4. You’re not tracking the right data

An analytical approach to marketing is essential if you’re looking for results. Measuring your campaigns and strategies in order to demonstrate impressive numbers to the powers above is so important.

However, you need to make sure you’re looking at the right data to reflect your hard work. Should you report on the number of page views, conversions or even how many unique visitors have been brought to your website? It all depends on what you’re trying to achieve with your strategy; if you’re not reporting on the right data, the point of your marketing campaign may be missed completely.

How To Use Social Media To Boost Your Career

Digital Marketing Company in Hyderabad

Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following;

1. Clean Up Your Social Media

Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha!

Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio.

2. Follow Publications in Your Industry

You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy.

You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline. Digital Marketing Agency in Hyderabad Visit Vivid Digital

3. Get a Professional Photo

Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.

4. Write a Personal Bio

Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.

5. Make Common Sense

Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.

6. Be an active follower

Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages,

you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data.

7. Join a Group

There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job.

All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

8. Stalk

Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.

9. Google Yourself

Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.

10. Look out for openings

A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!

All the best in your endeavors!

Best 9 SEO Tips Are All You’ll Ever Need To Rank In Google

iiit-bh.in

Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists.Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be.

Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won’t protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google. Check For Digital Marketing Agency in Vivid Digital 

So, before you publish your next piece of web content, run it through

The following 9-point checklist for the best SEO tips are as follows :

1. The most-important SEO tip: Get external links.

Okay, finally we’re finally at the big one: external links.

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

While producing incredible content may get you some links, the truth is, you are going to have to do some “link building.” This means reaching out to other website owners in the space to ask for links. For some great SEO tips , i’d like to go on isdmmt.com.

2. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

A. www.ExampleDogToyWebsite.com/9124824834-1

B. www.ExampleDogToyWebsite.com/small-dog-toys

You’re right if you guessed the second one. While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

3. Insert internal links.

If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. For SEO Companies in London visit here

4. Put the keyword in the name and alt-tag of your image.

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:

A. The image name

B. The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called “2831274.jpg,” you can re-name it something like “small dog toys 1.jpg.”

The “alt tag” is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason. As search engine also crawl the images to understand how this picture is related to it, these seo tips are very important to work on it.

5. Pick a good keyword to focus on.

The first step is to simply pick the search term or phrase you want the post to show up for. If I am writing about the best dog toys for small dogs, I’ll want to find out what people are actually searching for.The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)

For example, I noticed that “small dog toys” receives 590 monthly searches — higher than any other related combination of words. However, I’m still not totally ready to start writing about this topic. First, I need to do some research.

6. Research the competition.

Now that I have a term I want to try to rank for, I’m going to go undercover and do some recon! Jump over to your “private browsing” mode on your web browser (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and head to Google.com. (At my company, we do “private mode” because we don’t want Google to use our past search history to influence what we see on the search results page.)

Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

7. Write the best content.

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. It needs to be amazing.I don’t care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

For an example of an article I recently wrote — with just this goal in mind — check out “How to Become a Millionaire: The Ultimate Guide.”. My goal with that post was to write superb content about that topic. How did I do?

8. Put the keyword in your page title.

This should be a no-brainer, but I’ll say it anyway: Your page title should contain your keyword, but that doesn’t mean it has to be exact (though it can be). This is the main SEO tips to rank your site higher in search engine.Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about “making extra money.” However, rather than a boring title, like “Make Extra Money,” he titled it “52 Ways to Make Extra Money.” Now that is something I would want to read.

9. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).This organization is helpful not only for people in skimming blog-post articles, it’s helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

The above nine-point checklist may not include everything a person could know about SEO, but by simply following this checklist, you’ll be miles ahead of the competition and will likely see your posts get significant SEO traffic.

Here Are The 8 Most Important SEO Factors

kokoliko.net

Whether you are trying to learn more about SEO or want actual ranking techniques on how to improve your website’s SEO, there is a set of on-site and off-site factors that Google and other search engines favor when ranking every site.

Even though there are more than 200 factors that affect your site rank, the good news is that anyone can improve their website by simply working on a handful of them.

Here are the 8 most important SEO factors:

1. Domain Authority

Domain Authority (DA) is a metric that shows how much trust your domain has built over time by a matter of backlinks and age.Similarly, the older your domain, the higher its domain authority. For Digital Marketing Companies Check Vivid Digital  

Another important factor that I’ve found is the relevance of the domain name in respect to the main keywords you are targeting. For instance, seoexpert.com will be more likely to rank better than lucysblog.com for “seo” related queries.

Lastly, a few of my SEO expert friends have reported that shorter domains will generally outperform longer domains.

2. Keywords

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs).

My strategy with a brand new blog is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.

If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).

For instance, a site that talks about “portable chargers” can also include terms such as “power banks”, “portable batteries for phones” and so forth. Make sure to include the keywords that you want to rank for in the title and in the sub-headings for perfect on-page optimization.

3. Relevancy and Context

Search engines are smarter than ever before.

They do know the difference between a relevant page and a copied one.

They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche.

For me, my niche is online marketing and SEO.

4. Number of Inbound and Outbound links

The more relevant links your website is pointing to, the greater your SEO score.

Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.

You can get backlinks by getting yourself featured on big news sites for example.

5. Site Speed

Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way. For SEO Services in London visit here

6. Clean and responsive design

Nowadays, the best optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.

If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.

7. URL structure

The easier your url, the better it is for humans and search engines to understand what your post is all about.

Here are two examples:

a) Vividdigital.com/blog/what-is-seo/

b) vividdigital.com/blog/archives/12/17/2018/seo/?p=23

Clearly example A is better because it’s descriptive and to the point.

Several studies have confirmed that the shorter the url, the better. Nevertheless, you still want to make sure you are including your top keyword in the slug for an added SEO juice.

8. Length of your content

Whenever you are writing a blog post that you want to rank, you want to make sure you are going into as much detail as possible. Search Engines have been rewarding long-form content and in 2018, you won’t rank unless you write at least 1500-2000 words per post.

When you write long form content, you give yourself the chance to explore a topic in depth, which in turns increases the time that some visitor spends on your site and signals Google that your content is awesome.