What Copywriting Mistakes Are Causing You To Lose Sales

SEO Company in Hyderabad

Anybody can weave up a killer copy, right?

Wrong.

Dead wrong.

Agreed, anybody can slap a blog post together or update their social network profiles.

But that’s far from what a true copywriter can do.

You may successfully hook your reader with an attention jabbing title (the first copy), but that’s just the tip of the iceberg.

If you’re not careful, you could be making glaring mistakes that cause most visitors to leave without any action.

A professional copywriter knows how to tailor out content that engages readers and accomplishes business goals.

And call it fortune, or misfortune, copywriting is and will remain critical for marketing in the foreseeable future.

That said, it’s hard to write copy that brings results. For Digital Marketing Agency in Hyderabad check Vivid Digital.

Even the experts mess up at times, consequently, killing conversions and hurting clients.

However, things become easier when you know which mistakes to avoid while writing copy.

Read on to learn which pitfalls to avoid while tailoring out your precious copy.

1. Lost meaning

Time and time again you scroll through your competitors’ pages looking to see what they have that you don’t or what’s better on their site. You start coming across emotive words such “world-class”, “distinguished” and “choice”.

You then start to think “these word choices are working for them, why don’t I use them?” so you begin to use the same words on your site.

Don’t! This is one of the more common copywriting mistakes. Powerful, emotive words like those have become so overused that they have now lost the impact they used to have. However you can rather focus on facts, figures and statistics which increases your reader’s interest.

When using figures or statistics, stick to using numerical values instead of words as it will prevent your readers eyes from wandering.

2. Watch those adjectives

One fairly common copywriting mistake is the use of too many adjectives. Adjectives can be great when it comes to describing a product, but when you use too many your description just starts to become meaningless babble.

It is best to avoid overuse of adjectives and rather allow your images to best describe your product.For more info visit SEO Company in London.

The other big problem with the use of too many adjectives is that it slows down your reader and ends up muddling them up and causing confusion.

This ends up causing your customers to lose interest due to the over complication in your descriptions. This copywriting mistake is easily fixed by keeping things simple.

3. Stay connected

Your customers are one of your biggest priorities which is why you need to be in tune with what their needs and wants are. If your customers are confused by your copy they could end up turning to another source.

But how do you step into your customers’ minds to understand what it is that they need. Thankfully it’s not as complicated as you may think, the resources are all available for you if you go looking.

If you’re selling a commonly sold/used product then hunting for some of those reviews could be your best friend. What could be better than adding what people have said first hand about the product?!

If that doesn’t work for you, YouTube is another good resource for you to use. Simply search for videos related to the topic/product.

4. Stick to the facts

You’ve probably heard that saying countless times. While facts can be great they can easily become an annoying copywriting mistake. The problem with factual information is that our brains don’t always process it very well. Why not try stories instead?

This doesn’t have to be (and shouldn’t be) an essay, as it does end up losing the reader’s interest. A short story will encourage engagement with your readers as they are more meaningful than boring to the point facts. There are many ways of creating a meaningful story around your product to help you ensure sales.

Journalistic tactics can be your best friend. Journalists have to dig deep and do lots of research to ensure their stories are as precise and accurate as possible. Use this tactic for your stories.

Do the research. Ask your suppliers. But most importantly ask your customers, they are the ones that will benefit most from your product and could end up having the best stories to tell.

Keep it short – your story should be straight to the point. It shouldn’t change topics and go in circles.

5. Promises are important

We live in a world where trust is a difficult thing to come by, that’s why keeping your promises is so important. Without realising it this may be one of your copywriting mistakes.

If you have the intention of delivering on your promise but your customers don’t believe it they could end up walking away. It may sound “too good to be true”. For instance, if you are promising same day delivery then you either need be 100% sure that you are able to ‘deliver’ on this promise.

If you are unsure of this at any point then you need to be more realistic about your delivery timelines. No one likes a late delivery. Customers are far more excited when their items arrive earlier than expected.To know more information on SEO Services check Tec

6. Add a dash of personality

While it is important to write copy that honestly describes your product and it’s features don’t forget that this product needs to sell itself if you want to bring income to your business. Selling requires adding some personality, some flair.

Imagine finding a really good looking person on tinder only to find they have zero personality when you find out more about them. What a disappointment. The same applies to your products, a fantastic profile photo with a dull and boring write up won’t close the deal.

This doesn’t mean go and empty out the entire personality jar on your products, just a dash will do. Remember to keep it honest while at the same time making it irresistible.

Giving your products, and ultimately your entire store, personality through the copy you create allows your products to sell themselves.

Copywriting mistakes are very important to keep in mind and thus you need to know what to look out for. Hopefully these tips will help you out in making sure you’re not making the same ones as everyone else.

If this has also interested you then check out our sources for further information and to see what else you could learn!

6 Quick Summer Marketing Tips For Hungry Real Estate Agents

Real Estate Advertising

Few seasons compare to summer when it comes to home sales. Americans are not only more inclined to move during summer, but there is no shortage of events or themes to help liven up your real estate marketing strategy when reaching out to them.

Quite simply, whether your goal is to acquire new clients or retain old ones, the only limit is your own imagination. What are you doing to incorporate summertime themes into your marketing strategy?

Below are 6 creative tips to help get your gears turning.

Real Estate Marketing Ideas

The most successful real estate agents are always looking for ways to forge a deeper connection with their communities. If you’ve been waiting for the right time to test a fun, community-focused marketing idea, summer is a great time to put it into action. For more information on Online Marketing Services check Realty DS.

Giving Back to the Community

During the summer, everyone loves to gather in outdoor areas like beaches, lakes, and parks to enjoy the warm weather, so why not do your part to keep those outdoor spaces beautiful?

Organizing a volunteer day to help keep those outdoor areas clean is a great way to get involved with the community, introduce yourself to residents you haven’t met before, and get other agents in your office to join your summer marketing efforts.

Home Improvement & Landscaping Ideas

Summer is always a busy time for home improvement projects, and in many markets it’s also one of the best times of year for outdoor landscaping.

Providing home improvement tips to help stay cool is always a winning idea, and there are few things passionate homeowners love more than creative landscaping ideas.

You can share your ideas through your blog, by creating video content, or even by organizing an in-person seminar where community members can learn from the experts.

Summer Holidays

The warm weather seasons are always filled with special events, especially around big holiday weekends like Memorial Day, the Fourth of July, and Labor Day.

Whether you do business in small towns or big cities, there will always be special events that need sponsors, supporters, volunteers, and attendees.

Sponsoring an event is a great way to show the community that you care, and attending big events allows you to network, create relationships, and build your reputation in the community.

Get Social for Summer

Whether you’re new to social media or an experienced vet, the summer provides ample opportunities to expand your social presence.To know more details on SEO Agency for Real Estate visit Tamc2011

Your social pages provide an easy way to keep customers up to date on all of your summer activities, including the marketing ideas we mentioned above.

Attractive photo and video content are always among the most-shared on social media, so be sure to keep your camera handy when you encounter an interesting summer scene.

A Summer Newsletter

With so much going on during the summer, it can be easy to miss fun events close to home. Consider emailing a summer newsletter to keep your customers up to date on local events, and show interested shoppers why your community is such a great place to call home.

Looking for the right marketing team to help you turn your summer real estate dreams into reality? Contact Realty DS Media Group to learn more about our real estate marketing services, and all of the ways we help grow your business during every season.

Tata Zest Hatchback First Look Review

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Tata Zest Overview

Tata Zest comes in both petrol and diesel fuel trims with a total of 9 variants. The variant nomenclature with this sedan is also fresh unlike the several ongoing Tata cars. The four petrol variants are – XE, XM, XMS, and XT, while the five diesel variants are – XE, XM, XMS, XMA, and XT. It comes loaded with as many as 29 best-in-class features and also dimension wise, it is the largest and the most spacious.

Tata has installed an AMT gearbox with the diesel variant of this sedan which makes it the country’s cheapest diesel automatic sedan. It is also the first vehicle to be wheeled out of Tata factory in accordance with company’s latest ‘DesigNext, DriveNext, ConnectNext’ philosophy. The Zest is being assembled locally at the company’s Pimpri and Ranjangaon plant in Pune.

Tata Zest Design

The Tata Zest is an outcome of design inputs from company’s three different design studios and tips from Jaguar Land Rover. The front grille is complimented well by the dual projector headlamps which come with chrome accents, which are standard for every variant, except the base model XE. The top end trim XT also gets LED daytime running lamps. The front bumper boasts triangle shaped twin fog lamps and double slat air dam. It comes with an enlarged C pillar with body coloured bumpers, body coloured door handles and body coloured ORVMs (Outside Rear View Mirrors) with integrated turn indicators. The wheels are 15 inches alloys with which the sedan also features first in segment LED tail lamps.

Tata Zest Cabin

The Zest is a very comfortable and premium sedan and can accommodate five passengers with ease. It comes with a very effective air conditioning and heating unit. The interiors have been presented in a dual-tone Java Black & Latte colour scheme with fully fabric seat upholstery. It comes with an extended boot space of 390L. The top XT variant also has rear defogger, fully automatic temperature control and rear parking sensors. It also come with a host of other features including turn by turn navigation which is integrated in the 5 inch touchscreen system.

Tata Zest Performance

As known, the Zest is being offered in both petrol and diesel trims. The petrol variants in-house the recently unveiled all new Revotron 1.2T engine. Being an extremely silent engine, it is India’s first Turbocharged Multi-point Fuel Injection (MPFi) Petrol engine. This 1193 cc, 4-cylinder, BS IV compliant motor musters out a maximum power output of 88.7 bhp at 5000rpm and a best-in-class peak torque performance of 140Nm at 1750-3500rpm. Check for Tata Zest price in Mumbai at Tryaldrive.

The power is transferred to the front wheels of the sedan enroute a 5-speed manual transmission. On the other hand, the diesel variants come loaded with company’s tried and tested Fiat’s 1.3 MJD engine which returns power in two states – 73.9 bhp and 88.7 bhp. The base trim XE carries this engine and it belts out a top power of 73.9 bhp at 4000rpm and a maximum torque of 190Nm at 1750-3000rpm. It is paired to the company’s traditional 5-speed manual transmission. The remaining variant lineup of the diesel trim, donning the same 1248 cc, 4-cylinder, BS IV compliant engine, gets a power output of 88.7 bhp at 4000 and torque performance of 200Nm at 1750-3000rpm. All the variants are coupled with the company’s conventional 5-speed gearbox, except the XMA as it is mated to the first-in-class F-Tronic technology-enabled, 5-speed Automated Manual Transmission (AMT), with both Automatic and Sequential mode of gear-shifting.

Although, Tata is not the best in this aspect with the Zest but still it has tuned its both engines effectively to return a decent fuel economy. The petrol variants deliver a fuel economy of 17.6 kmpl while the diesel variants come up with an impressive 23.0 kmpl. Both the aforementioned mileage figures are ARAI certified and recorded under normal conditions and they may vary. In thick traffic, narrow and congested roads, and overcrowded streets, the mileage might drop down 4-5 kmpl in both the guises.

Tata Zest Driving

Tata Zest comprises of a Electric Power Assist Steering (ePAS) with speed sensitivity and ‘Active Return’ function – a first in the segment. The steering wheel has a diameter of 366mm which makes it the smallest for a Tata Car, except for the Nano. The new generation tilt Tata signature steering wheel, designed with 3 spokes, is quite lighter in weight and it is easy to maneuver the sedan through narrow roads without putting in special efforts. Furthermore, The dual-path suspension, coupled with a zero-pivot sub-frame and Anti-roll bar, ensures a smooth and comfortable ride. The rear suspension is Twist beam with coil spring which compliments the working on first one extremely well.To know more details on Tata Zest check Emikolo

Tata has introduced first-in-segment ‘Multi-Drive Mode’ technology which displays three driving modes – Sport, Eco and City with the petrol variants. An individual can select any one mode out of the mentioned three, depending upon the road condition and driving skills. Sport is for lightening fast acceleration, while Eco is intended towards obtaining maximum fuel economy, followed by the City which is a perfect amalgamation of performance and economy. On the other hand, Zest diesel AMT variant comes up with twin driving modes – City and Sport. The Zest petrol variants clock a top speed of 154kmph while the diesel variants register a marginally high top speed of 158kmph.

Tata Zest Safety

In terms of safety, it comes with disc brakes in front with drum brakes at rear, ABS (Anti lock Braking System) with EBD (Electronic Brakeforce Distribution), dual front airbags, seat belts with pre-tensioner and load limiter, engine immobiliser and an alarm system.

Tata Zest Price in Mumbai

Tata Zest On Road Price is 6,54,475/- and Ex-showroom Price is 5,70,663/- in Mumbai. Tata Zest comes in 6 colours, namely Venetian Red,Platinum Silver,Sky Grey,Pristine White,Dune Beige,Buzz Blue. Tata Zest comes with FWD with 1193 CC Displacement and 4 Cylinders with Maximum Power 89 bhp@5000 rpm and Peak Torque 140 Nm@1500-4000 rpm DRIVE TRAIN FWD and reaches 100 KMPH at N/A . Tata Zest comes with Manual Transmission with FWD .

Tata Zest Bottomline

Zest’s claim-to-fame is the inclusion of more than two and half a dozen of best-in-class features; a never-seen-before in any product and they make it a one-of-its-type sedan. Undeniably, it is the best Tata car till date with its elegant exterior appearance and impeccable interior cabin. Both the powertrains are influential and the introduction of AMT gearbox will further double up its sales! Hence, India’s most economical diesel automatic sedan is all set for a grand reception in the country and good days have arrived, at least for Tata Motors.

The Top SEO Strategies In 2019

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SEO has grown to become the most important component of a digital marketing strategy. When done right, SEO (search engine optimization) can help you outrank your competitors and get you on the very first page on Google. With SEO, you can be discovered by thousands, tens of thousands or even millions of potential customers.

In 2019, it is important to realize that SEO has evolved quite a lot. According to Google, there are over 200 ranking factors, out of which original content, engagement rate on page and authority links are the most important. However, there are also several other important SEO techniques that you should use.

Keep reading to find out the most effective SEO strategies for you in 2019.

1. Optimize for voice search

How to do it?

Ensure that your website is well optimized for structured data and schema markups. Make it mobile friendly and focus on continuous audience engagement tactics.

Why should you do it?

There was a time when you had to give specific words to get relevant results. With AI, Search engines have now gotten smarter and you can use more natural sounding phrases or words for search. But that is not all, voice search is on the rise.

Did you know that 72% of internet users rely on voice search using virtual assistants to get information? Did you just realize that you talk to Siri or Google Assistant for some quick news updates every day? Therefore optimizing your website for voice search is becoming the most effective way to reach your audience.For Digital Marketing Agency in Hyderabad visit Vivid Digital.

Benefits of doing it

A• Better conversion rate and improved sales

B• Better consumer relationship

C• A steady increase in website traffic

D• Improved brand awareness

2. A topic cluster is the next big thing in the world of SEO

How to do it?

If you are struggling to drive organic traffic to your website, then the topic cluster can go a long way. The conventional way to do an internal link is to find some of your old posts and add links to your new article in them.

The other thing you might be doing is to add links to your seemingly relevant content. If you are looking for something more effective and more organized then the topic cluster is your answer.

This is where you decide on a pillar topic and then work on subtopics for the same. Then you create a main article that would contain the authority content and the heart of what the whole cluster is about. It is called the pillar page and subtopics will go on to internal pages which will then link back to your pillar page.

An important twist to this strategy is, you would build your backlinks only to your sub-pages and not to your pillar pages. This helps search engines to think that your pillar page is an authority of that topic and rank the pillar page.

Why should you do it?

Conventional internal links make the whole model look chaotic. This might also send out confusing signals to the search engines but clustering helps you avoid this and rank well.

Benefits of doing it

A• It makes the content more readable and engaging for the audience.

B• It boosts the SEO value of the content.

C• Boosts your website traffic

3. Mobile first indexing is the new trend that’s worth following

How to do it?

It could be a relatively new term, but it is already popular among the search engine marketers. You can get a mobile-first indexing approach by working on a website design that is responsive while making sure that the content on your desktop website and its mobile version is similar.To know more info on SEO Services check Midasedu

Why should you do it?

Mobile first indexing strategy helps you avoid your website to look ugly in mobile as well as helps your website get indexed faster in the search engines, especially Google. Mobile optimized sites are characterized by faster loading times, which eventually helps in traffic and conversions.

Benefits of doing it

A• Mobile first indexing helps Google present mobile-optimized viewing experience for the end users

B• Your websites can rank better if you prepare for mobile first indexing.

4. Grey Hat SEO Strategies

How to do it?

This feature on the list will take more research, but using effective grey hat SEO methods will is a great way for small businesses to increase the presence with low costs.

It’s not always easy but there are plenty of guides with regards to guest posting & private blog networks. These are the two most common methods. Resources such as LaunchCDN will help you on your way to creating an effective private blog network.

Why should you do it?

These methods will allow you to take on the big players in your industry, otherwise, it’s nearly impossible without taking a long period of time and spending a lot of money on content creation and marketing efforts. Building a solid SEO strategy is imperative for any small business and this is the first stepping stone.

Benefits of doing it

A• Users would love your website and are ready to spend more time on it if the content delivers a good UX. This improves your ranking as well as your conversions.

Ford Ecosport Hatchback First Look Review

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Ford Ecosport Overview

It wouldn’t be wrong to say the EcoSport charted new history for Ford in India. Back in 2013, the compact SUV segment was barely in existence and the EcoSport was quick to gain immense popularity. It wasn’t the first sub 4-metre SUV in the country but it kickstarted the craze for compact SUVs and made every other manufacturer sit up and take notice of the potential the segment held. Several car makers have attempted to dethrone the Ford EcoSport since, though it’s only in the recent past the Maruti Suzuki Vitara Brezza and now the Tata Nexon have truly managed to challenge it.

Of course, five years (the Ford EcoSport was launched in 2013) is a long time and the EcoSport was feeling dated. Which is why Ford is back with a thoroughly refreshed version. The good news is that changes aren’t limited to a redesigned face or spruced up interiors. The refreshed Ford EcoSport does boast all that but the bigger news is the all-new petrol engine under its hood. We spent the better part of a day driving it around Goa to see what the EcoSport feels like in its refreshed avatar.Check for Ford Ecosport price in Bangalore at Tryaldrive.

Ford Ecosport Design

There’s no major design update to speak off. But, the S does get some distinguishing features. For starters, it has been stripped off of all the chrome. The grille is finished in a sinister looking black-gunmetal grey combo, and the smoked headlamps (that now get HIDs!) just add to the aggression. Subtler changes such as the use of dark grey for the faux skidplate, the black roof and the black roof rails round things off. Finally, it gets a set of sweet looking 17-inch alloy wheels finished in, you guessed it, dark grey. This is low profile rubber we’re talking about (it’s down on about 20mm of sidewall compared to the 16-inchers) so please slow down if you spot a pothole. If you don’t, you’re looking at a possible bubble or tear in the sidewall. Notably, the tyre pressure monitoring system has been struck off of the Titanium+ feature list, and now been reserved for the S.

Ford Ecosport Cabin

Inside, it is equally sporty, with black dominating the interiors along with orange inserts on the doors and centre console; the seats get orange stitching and highlights. The instrument cluster now features chrome rings for the dials and also a new LCD MID screen, but the highlight of the interior is the all-important electric sunroof.

Infotainment-wise, you get the same 8-inch touchscreen system with Apple CarPlay, Android Auto and Ford’s SYNC3 command system, but exclusive to the S is a tyre pressure monitoring system (this, like a few other features, was earlier available on the Titanium+ until it got a mild de-spec). Other aesthetic additions include alloy pedals which further add to the sporty visuals. The rest of the interior, though, remains the same as on the Titanium+ spec; in other words, it carries forward the part-leather seats, cruise control, ambient lighting and safety equipment such as six airbags, brake assist, stability control and hill hold assist as well.

Ford Ecosport Performance

Headlining the refreshed EcoSport is Ford’s new, 1.5-litre, three-cylinder, naturally aspirated petrol engine. It replaces the older 1.5-litre petrol engine and offers 123PS and 150Nm and comes mated to either a 5-speed manual or a 6-speed automatic gearbox. We drove the latter, which is a torque converter unit. Its refinement is the new engine’s biggest highlight and Ford tells us a lot of hard work has gone into eliminating the typical gruffness associated with three-cylinder engines.

Being naturally aspirated the engine is quick to respond to throttle inputs. The gearbox isn’t as quick as a twin clutch unit but feels adept at handling transmission duties. It makes light of city driving and gear changes are effected in a smooth, seamless manner. The EcoSport also gets paddle shifters, a segment first. The paddles work well though there is a slight delay before the gearbox shifts a gear when using the paddles. Claimed efficiency for the new petrol engine stands at 17kmpl.

We also drove the diesel version briefly which is has not received any changes. The engine is the same 1.5-litre, four-cylinder unit as before offering 100PS and comes mated to a five-speed manual gearbox only. It feels as refined and the gearbox offers precise shifts, though the clutch still feels slightly heavy.

Ford Ecosport Driving

We expected Ford to fiddle with the steering setup, or mess about with the suspension setting. They haven’t. This comes as a bit of a surprise to us, considering what they served up by making minor tweaks to the Figo and the Aspire.Ford’s reasoning for not tinkering with the springs though, seems totally justified. The EcoSport is already stiffly sprung, that just about cuts it for everyday drives. Stiffening it further would’ve made the ride borderline uncomfortable in their books.As far as the steering is concerned, Ford says it didn’t feel like it needed a quicker rack. We’d agree. While our drive along Chennai’s ECR barely gave us anything we could call a corner, the steering feels familiar. It’s got the right amount of weight whether you’re crawling or cruising. On the long swooping corners, we never had to correct our line.To know more details on Ford Ecosport  check Emikolo

Ford Ecosport Safety

Ford EcoSport has excellent front and rear suspensions to ensure that its passengers enjoy a comfortable ride. The high Ford EcoSport ground clearance also plays a vital role in this aspect. The lower end models have tyre size of 195/65R15 whereas its top models come with 17-inch alloy wheels. Ventilated disc brakes for the front wheel and drum brakes for the rear are good enough to bring the vehicle to an immediate halt. It comes with ABS and EBD so that the car does not skip or topple over when you apply sudden brakes in an emergency. All variants except for four Titanium models come with two airbags for driver and front seat passenger. The Titanium Plus models have six airbags to protect all passengers. Additional standard safety features include warnings for ‘door ajar,’ engine immobiliser, child safety locks, and a central locking system.

Ford Ecosport Price in Bangalore

Ford EcoSport On Road Price is 9,45,544/- and Ex-showroom Price is 7,82,300/- in Bangalore. Ford EcoSport comes in 8 colours, namely Mars Red,Moondust Silver,Golden Bronze,Smoke Grey,Chill Metallic,Kinetic Blue,Panther Black,Diamond White. Ford EcoSport comes with FWD with 1499 CC Displacement and 4 Cylinders with Maximum Power 110 bhp@6300 rpm and Peak Torque 140 Nm@4400 rpm DRIVE TRAIN FWD and reaches 100 KMPH at N/A . Ford EcoSport comes with Manual Transmission with FWD .

Ford Ecosport Bottomline

The Ford EcoSport was feeling dated as a package, especially in the company of newer competitors like the Maruti Vitara Brezza and Tata Nexon. Its styling was getting long in the tooth and the feature list wasn’t up to date either. The refreshed version takes care of all that and feels a lot more competent and modern. The new 1.5-litre petrol engine feels nice, and the automatic gearbox should make driving in city traffic more convenient. The suspension setup offers a better balance now, making the EcoSport even more likeable as an urban SUV.

Its facelift is a much needed shot in the arm for the EcoSport, and Ford is clearly aiming at winning back its crown in the compact SUV segment. The 2018 EcoSport will get launched in the coming weeks and when launched, we expect it to be priced in the same region as its current version to put up a serious fight to its competitors.