Hyundai Creta Overview & Test Drive

Hyundai Creta Overview

Hyundai has launched the updated 2017 Creta SUV in India. The updated Creta SUV now gets cosmetic as well equipment upgrade to it. Apart from getting exterior as well as interior update, Hyundai who also happens to India’s second largest car manufacturer has decided to add an exclusive diesel trim in the form of a new Executive variant ‘E+ trim while there is one more trim in the form of SX+ which gets dual tone trim to it.Unfortunately, Hyundai has decided not to make any changes under the hood and thus this popular SUV still offered with 1.6-litre Dual VTVT petrol, 1.6 Litre CRDi VGT diesel unit and 1.4L CRDI U2 diesel engine options. View offers on Hyundai Cars from Hyundai dealers in Hyderabad at Autozhop. 

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Hyundai Creta Look

Seeking inspiration from the flagship offering, Santa Fe, the Hyundai Creta looks fresh and unique. It doesn’t have bulging muscles or pseudo cladding instead has a much matured approach with a modern meeting urban design theme. Since it is based on the Fluidic Sculpture 2.0, also responsible for the gorgeous styling of the Elite i20, the Creta’s exterior design scores the most and is also one of the strongest decision making factors.What are the unique bits in the design? Giving it a uniform brand identity is the new radiator grille sporting solid triple chrome slats, exactly like that on the Santa Fe. One good thing is that they have gone easy with chrome making sure it looks premium and at the same time fulfils the popular want of Indian consumers. Then come the wraparound headlamps with projectors lights, LED position strips and cornering lamps, all of which are a first in the segment. Ditching the conventional shape and position, it gets vertically slotted fog lamps. There is a strong profile which runs across the width of the front bumper with silver finished skid plates underneath.

To make it less resistant against air flow and increase fuel efficiency, the front pillars have an optimized design with the right slant angle. Both the front set of pillars get a blackened piano finish to make the side look elegant and also impose a longer glasshouse area. Giving it a sporty character are roof rails, chrome tipped door handles and diamond cut alloys, all seen as standard on the top end SX(O) variant.The plastic cladding on the lower half of its length give it the quintessential SUV look with an added ruggedness.We liked the progressive shoulder line climbing from the front wheel arch and ending at a higher position meeting the rear tail lights. Subtly flared wheel arches are a nice touch. All SX trims get electrically adjustable and foldable ORVMs without an auto folding option, this was surprising. Also, most variants make use of 205/65 R16 tyres with clean silver alloys except the top trim which gets more appealing 215 / 60 R17 tyres with diamond cut alloys. This mix and match of various options on these five variants will work with customers who are choosy about features.

It gets a neat and tidy arrangement at the rear with a large bulging tail gate and split combination tail lamps. The stronger waist line does make it look large in profile with a greater focus on higher luggage storage. There isn’t much except for a highly visible Hyundai logo, right at the centre. Cladding theme continues uniformly on the rear bumper with similar styled skid plates as seen on front. The only bit which could have been better is the positioning of the registration plate sitting at an intermittent position lower from the tail lights and higher from the bumper.

Hyundai Creta Comfort

It seems Hyundai has appointed a gentleman disguised as a commoner listening to everyone’s popular wish of features to have in a car as the Creta too, like other Hyundais, comes with a long list which includes many of first in the segment.There is a lot on offer but that doesn’t make it a clustered messy place to be in, making the cabin feel more comfortable than its rivals. It indeed does remind you of the arrangement in the Elite i20 and that is to Creta’s advantage as it is one the most appreciated cabins. The one that we had during our first drive was the SX+ variant, lower than the top trim SX(O). While it is all about leathers and ebony coloured trims in the SX(O), lower variants have to make do with fabric two-tone seats, they aren’t as appealing but your senses won’t mind.

And that is because the seats are well comforted at the right areas. The headrest, lumbar support and the bottom cushioning is impressive, needs a bit more under thigh support but is manageable. The reach and positioning of buttons and knobs for front occupants is simply practical. Even though the dashboard has a wide winged design, it doesn’t make your knees sweat. There is plenty of room in the front with a dead pedal for the necessary relief on highways. The driver seat also gets height adjustment.Coming to the rear zone, it gets separate AC vents which are a must for the ones seated behind especially under challenging weather conditions. The incline angle is decent and similar to the front seats, just has tad less of under thigh support. While the seats are comforting enough for long journeys, there is a slight problem and that is cause of the way it looks. From outside, the climbing shoulder line sure does look good but the same makes the rear window more compact with a taller glass line, thus making it feel cramped. For more details Hyundai Creta visit iiitdm.in

One more surprising bit is the absence of leather wrapping on the steering wheel; a given inside such a premium offering. Nonetheless, it offers sufficient levels of grip along with controls to operate the touchscreen navigation system sitting at the central of the dashboard. Only the base variant gets a 2DIN Audio unit with multiple connectivity options, rest six variants feature a touchscreen system with navigation as standard only on S+, SX+ and SX(O) variants. Also, Hyundai’s much claimed 1GB on-board memory for storing music and files is only seen on two variants – S and SX. The instrumental cluster layout is clean and lucid, shows essential info like trip and odo readings. Surprisingly, it does not feature mileage and distance to empty range.

There are smartly placed cup holders on the central console and the door pockets too have sufficient provision for storage of litre class containers in the front and 500ml on the rear. Under the front armrest, there is a sizeable utility recess. Rear occupants get a foldable armrest with twin cup holders. It gets a super generous luggage area which can be further expanded by folding the rear seats.

Hyundai Creta Gearbox

The 2018 Hyundai Creta facelift doesn’t get many mechanical changes but the 1.6-litre diesel engine gets a tweak in terms of torque delivery. So the peak torque now comes in at a wider band. The pre-facelifted had a torque output of 260 Nm at 1900-2750 RPM while the facelifted model produces the same 260 Nm at 1500-3000 RPM. While driveability has improved, there is some amount of turbo lag and the vehicle gets going once the turbo spools up. The mid-range is punchy and very strong.

The petrol variant now boasts of 3% better fuel efficiency (meanwhile, diesel gets 4% better fuel efficiency than before). The 1.6 petrol’s performance is same as before, there is a good low-end but mid-range doesn’t feel that punchy. Performance is linear but the motor doesn’t spin faster. The gearbox is slick shifting although the clutch has a longer travel.

Hyundai Creta Rideing

No changes have been made to the suspension either, so the 2018 Hyundai Creta rides and handles the same as before. The ride is supple at low speeds and since the suspension is on the softer side, the car feels pitchy as speeds rise. Nonetheless, the high speed stability is quite good and the steering weighs up well offering okayish feedback but feels artificial and disconnected to some extent. Braking performance is superb and the vehicle stops without any drama.

Hyundai Creta Safety

Dual airbags and ABS with EBD are offered as standard across the range of the 2018 Hyundai Creta. However, the top-spec trim gets four additional airbags, Hill Start Assist and Vehicle Stability Management as well. Hyundai has a vast sales and service network across the country and the quality of service also has been great.

Hyundai Creta Price in Hyderabad

Hyundai Creta On-Road Price in Hyderabad ranges from 10,82,414 to 17,72,866 for variants Creta 1.6 E Petrol and Creta 1.6 SX Diesel Dual Tone respectively. Hyundai Creta is available in 13 variants and 8 colours. Below are details of Hyundai Creta variants price in Hyderabad. Check for Creta price in Hyderabad at Carzprice

Hyundai Creta Bottomline

Hyundai has recently launched updated Elite i20 and now they have also decided to upgrade their Creta SUV as well. Unfortunately the 2017 model year SUV does not get any mechanical changes under the hood, but it does get a new infotainment system, a whole new trim and along with a new dual tone exterior shade.Hyundai Creta gets more equipment and the minor tweaks, especially the diamond-cut alloy wheels and the new grille make it look more premium and bold. The Creta has always been a very good package and that has reflected in its sales and with this updated version, we expect the sales to shoot up even further because a good car has become better.

Top 5 Valuable Tips For Business Opening Strategies

Digital Marketing Company in Hyderabad

Is it impossible to achieve your dream? Well, nothing is impossible. Success and failure are so equal when it comes to opening up a new business; you can always get inspiration from the inspirational success stories all over the world. In the past five years, women have been dazzling the market with a glare. Some huge achievements and companies around the world have been enabled and managed by talented women.

Women now, before we are not encouraged to lead leadership roles on equal footing with their male counterparts, but now it is not as complex as before, and now women are as qualified as males in leadership and management roles and even owning their own businesses, These tips are inspired by some of the top 10 Irish businesswomen.

You should know that everything has a 50% chance of failure. You cannot create an idea without setting the plan, goals, budget, and many other market problems. Start it properly and turn it bright. For more info visit SEO Agency in Hyderabad 

Here are some tips from global entrepreneurs:

1. Select a specific audience and market

The first step you should take is to identify your audience and your market. When you have key target markets, you’re halfway. Not identifying the market you want will make the job impossible because each business has its own category since having a specific market means you will be offering an exceptional product.

Accessing your audience is also a key priority; if this is done in an accurate way, you can already consider your business a great success.

– There are many ways that can help you reach your audience and market easily. You can either contact existing customers or ask them what they want to see in your future work, send a survey to your email contact lists, or simply research social media about trends which people show great interest in.

2. Be Patient.

This is called the substantive advice, being patient is the most common advice we hear in our daily lives and cases. But here it takes a specific perspective, once you open up your business, you might be overwhelmed and putting high expectations on outcomes and results. The best plan is to write down short-term goals and monitor your business carefully.

It is that your business might encounter some obstacles, and that’s normal. You need to stay calm and not change a three years plan after the first obstacle you face, try to search for small impact solutions instead.

Just wait and see …

“Patience, persistence and perspiration make an unbeatable combination for success “. Napoleon Hill

3. Stay Up-to-Date

Staying up to date is important when you open your own business, some changes and trends may not be suitable with the way your business operates. You must make a commitment to education also because the more you learn the more you can succeed. Try to learn new skills and build new connections. The more up to date you are to the outside business world the smoother your work will flow, your adaptability to sudden changes which may accord. For more details on SEO Services Visit iiitdm.in

A• You can join useful business workshops and conferences, workshops are mostly short term courses and won’t conflict your business.

B• You can also visit websites which are requiring marketing jobs ( this gives you a strong background about new products in need to be, so you can get a glimpse of what is now trending in the market and the new companies industries

-Trick tip: you should always check online job websites, especially websites submitting jobs in the UK like LinkedIn and Joblang. Why? Because you can always know the new business fields opening in the market through this smart way because simply, new business openings require new staff doesn’t it?

4 . Mistakes will Happen. Relax.

As a first-time business owner, of course, you might mess up at some points, and that’s normal. The way to overcome this is introducing fast, smart and effective solutions, if you just sit there and complain about the mistake you did then be sure you will lose your business in no time. The right action that needs to be done when a mistake happens is simple:

A• Acknowledge your mistakes.

B• Learn from your mistakes.

C• Move beyond your mistakes.

It’s sometimes necessary to make mistakes; some mistakes can teach you valuable lessons which might be in an interesting part in your future success story.

5. Count the Cost and Money.

After coming up with a project idea, start putting costs and number in the count. Study it from every aspect and angle; you should also take your personal budget into consideration too, also

Counting money should include all kinds of costs like direct, indirect, variable and fixed that was incurred anything related to the business operations.

You might start your business with a big amount of budget, but facing some few obstacles may cost your little over the rate of your determined budget, that’s why it’s crucial to bear in mind all costs that may appear during the process of planning, operating and even while delivering.

Everything is hard at the beginning, but putting out the right plan, solid basis and counting cost accurately will definitely make it much easier for you to make the business procedures smoother. Use these golden pieces of advice to help you plan it right and achieve it bright. Follow your dreams, but don’t forget reality expectations.

Hyundai Xcent Performance & First Drive

Hyundai Xcent Overview

Hyundai’s first offering for the compact sedan segment in India was the Accent Viva which was launched very long back. As the market hadn’t matured properly then, the Accent Viva didn’t sell in good numbers despite the regular Accent selling really well back then. The Korean automaker then introduced the Xcent in 2014, which is based on the Grand i10 and this compact sedan has been a good seller for Hyundai. The vehicle has now got a mid-life facelift following the Grand i10 so let us find out what additional things does the Xcent now offer. View offers on Hyundai Cars from Hyundai dealers in Hyderabad at Autozhop 

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Hyundai Xcent Look

It is based on the Grandi10 hatchback and thus borrows similar looks. It is just an additional boot which makes all the difference. Hyundai’s much acclaimed Fluidic Design language has really worked well on all its cars. However, the Xcent doesn’t look as ‘Wow!’ as other Hyundais in India.The hexagonal grille is bold in design. The headlights sweep back towards the side as well as on the bonnet making it look large. The lower section of the front bumper has multiple crease lines.

The Xcent too gets machined alloy wheels like the Grandi10. The side profile looks balanced with the additional boot. It does not look as coarse as the Swift DZire. It has a wheelbase of 2425mm which is exactly the same in the hatchback. This effectively means the interior space remains untouched but this time the luggage space has been increasedThe new rear end looks smart and crisp with no additional lines. It has been kept clean without giving any fussy design elements. The tail lamps are again similar in design but the reflection shape and style has been changed in the Xcent which makes it look clean.

Hyundai Xcent Comfort

Inside, it’s the same story. Almost all the bits are from the Grand i10 and even though we have seen this interior styling before, it is pretty descent quality and is well put together. The two-tone interior does add a sense of roominess to the cabin.The plastics are of premium quality which enhance the driving experience. The center console is simple and is divided into two distinct parts. The upper section houses the audio system which comes with USB connectivity with small display screen in the center. HVAC controls are provided in the lower part of the console.

The steering wheel is a multi-functional unit, same as the Grand i10. The instrument binnacle is simple and clear with a large speedometer with a blue back light in the center and a tachometer on one side. Fuel gauge and temperature gauges take up the right hand side of the unit.The cabin of the new Hyundai Xcent feels airy and has a premium feel to it. There’s loads of headroom thanks to the tall profile of the car. It boasts of decent legroom for rear seat passengers and is claimed to have the largest trunk in the segment. Another ‘segment first’ is the rear air conditioning vent.

There are few additional features which are available with the Xcent sedan for example the top of the line SX variant gets automatic climate control and a rear-view camera. Steering-mounted audio controls, an audio system with Aux, USB, Bluetooth and 1GB of internal storage. The top SX trims also gets 14 inch wheels as standard but it also gets an option to upgrade to a 15-inch ‘diamond cut’ alloys as well.

Hyundai Xcent Gearbox

The Hyundai Xcent is offered with both petrol and diesel engines. Talking about the petrol engine first, no changes have been made to the 1.2-litre Kappa VTVT unit. It is mated to either a 5-speed manual gearbox or a dated 4-speed automatic transmission and produces 83 PS of power at 6000 RPM and 114 Nm of torque at 4000 RPM. Throttle response is good and power delivery is linear. The top-end performance isn’t the best but the low-end and mid-range are very good. The NVH levels are also fantastic. The ARAI-claimed fuel efficiency is 20.14 km/l and 17.36 km/l for MT and AT respectively but in real world conditions, you can expect 10-14 km/l from the MT and 9-13 km/l from the AT.

The diesel engine has been upgraded from the older 1.1-litre unit to a larger 1.2-litre U2 CRDI unit which now produces 75 PS of power at 4000 RPM and 190 Nm of torque from 1750-2250 RPM. The engine has been tuned very nicely and turbo lag has been negated effectively. The engine has a good surge of power right from 1600-1700 RPM and continues till 3500-4000 RPM and the oil-burner feels very peppy. The engine is quite noisy though. The 5-speed gearbox is a charm and gearshifts are smooth. The ARAI-claimed efficiency is 25.4 km/l and you can easily expect 17-22 km/l in real world conditions.

Hyundai Xcent Rideing

In terms of handling, the Xcent does not disappoint. It manages to hold in tight corners without losing control. Even at high speeds on a straight line, it holds on to the road with great confidence. The driving dynamics of the Xcent is impressive. The length of the car has been increased but then that has not changed the way this one handles.The suspension offers a dampened ride and thus even on rough roads, the Xcent performs good.Even while manoeuvring it in the city, it feels very convenient. It also gets a reverse parking sensor affixed on the rear view mirror though; it is not convenient to use because of the daylight reflections falling on the rear view mirror.

Hyundai Xcent Safety

2017 Hyundai Xcent comes with disc brakes at the front and drum brakes at the rear. The company has offered dual front airbags as standard fitment across the entire variant line-up of the new sedan. In addition, several premium features such as Anti-lock Braking System (ABS), Impact Sensing Auto Door Unlock, Keyless entry with Smart Key, Rear Parking Sensors, Rear Camera with display on audio, Central Locking, etc. are available with the top-end variants. Though, it looks bleaker than the preceding model, which had ABS as standard safety feature. Also, the other sedans in the segment come equipped with more safety features than Xcent.

Hyundai Xcent Price in Hyderabad

Hyundai Xcent On-Road Price in Hyderabad ranges from 6,21,635 to 9,72,142 for variants Xcent E Petrol and Xcent SX Diesel Optional respectively. Hyundai Xcent is available in 11 variants and 5 colours. Below are details of Hyundai Xcent variants price in Hyderabad. Check for Xcent price in Hyderabad at Carzprice

Hyundai Xcent Round Up

The Hyundai Xcent is a well-rounded compact sedan because it offers excellent efficiency with the diesel engine, good performance, equipment and comfort. It is backed by Hyundai’s huge after-sales network. The Xcent doesn’t really have any major downsides except the handling part and is a very good contender in the compact sedan segment and the pricing of the car is attractive enough too.

How Will Blogging Help Your Social Media Presence

SEO Company in Hyderabad

Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition.

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search. For more info visit Digital Marketing Agency in Hyderabad

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole.

The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must.

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more.

This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

Honda City Engine & Transmission

Honda City Overview

Honda was among the several foreign manufacturers to make inroads in India towards the end of 1990s. And while the Japanese auto giant has rolled out several models all this time, Honda City sedan been the most successful car which was first introduced in 1998. Honda had launched new-generation City in 2014, which was followed by a facelift in 2017. Like the previous models, the City facelift is among the top-selling mid-sized sedan in the country. The new Honda City 2019 carline is currently available in both petrol and diesel engine options in manual and CVT variants priced in the range of Rs 9.70 lakh to Rs 14.05 lakh (ex-showroom, Delhi). View offers on Honda Cars from Honda dealers in Hyderabad at Autozhop

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Honda City Look

In the visual department, the Honda City 2017 has surely upped its ante with all the modifications that have been done to it. The front profile has been completely revamped and now gets a much sharper look than before. There are new LED headlamps, LED DRLs, LED fog-lamps, a restyled grille with a thick chrome fixture along with a sharp bumper which sums up the facelift look.

Towards the side, the New City gets new 16-inch alloy wheels which now come with wider tyres. Towards the back, Honda’s designers have kept the changes to the minimum with the rear-profile only getting a minor bumper tweak, which is a honey comb design in its middle along with the incorporation of a boot-lid mounted spoiler for the higher variants. All in all the makeover done in the cosmetic department has indeed made the 2017 Honda City now look a lot more contemporary and stylish while at the same time accentuating its appeal in the premium part of the spectrum.

Honda City Comfort

The Honda City has always had one of the most stylish cabin designs among its competitors. With the generation update, expect this car to get an equally appealing design. That said, Honda will for sure add a premium touch to the interiors, for City being an executive sedan. Consequently, expect it to come with a dual tone cabin colour scheme of black and beige.

Cabin space has always been one of the major strong points of the City. The next-generation model is likely to use an all-new platform. This could translate into improved cabin space. Honda is currently working on re-establishing itself as the manufacturer of premium cars. Hence, we are expecting the Honda City 2020 to have good material quality on the inside.

Honda City Gearbox

The 2019 Honda City line-up is available in both petrol and diesel engines. The petrol version is powered by a tried & tested 1.5-litre, 4-cylinder i-VTEC unit that produces 118bhp of power at 6,600rpm and 145Nm torque at 4,600rpm. The diesel City gets Honda’s 1.5-litre, 4-cylinder i-DTEC oil burner that makes 99bhp at 3,600rpm against 200Nm torque at 1,750rpm. Transmission options include a conventional 5-speed manual unit, a 6-speed manual gearbox and a CVT that is available only on select petrol variants. Suspension set-up comprises McPherson Strut with coil spring and Torsion Beam with coil spring at front and rear respectively.Check for Honda City in iiitdm.in

Featuring the same engines used in the pre-facelift model, there is no significant change in performance. However, the NVH levels have improved though noise still seeps inside the cabin, hence there is some room for improvement. The low-end power delivery on the diesel engine makes it suitable for city driving. The road grip has also been improved courtesy new 16-inch tyres. The next-gen City will receive BSVI compliant engines, which will offer better NVH levels and performance.Powered by Honda’s 1.5-litre i-VTEC engine, the petrol City is rated at 17.4km/l in manual version opposed to 18km/l in CVT option. Diesel City is claimed to return excellent mileage compared to its petrol counterpart with 25.6km/l of ARAI rated fuel economy.

Honda City Rideing

The specifications of Honda City are so configured that the car offers a wonderful and pleasant drive on both city roads as well as the expressway. The petrol car is powerful for you to cruise at high speeds while the diesel version has a much-needed grunt that gets the accelerator pedal to be highly responsive. The sedan can be powered to a top speed of well over the 160 km/hour mark and can do the 0-100 km/hour round in just a 10 seconds. The radial tubeless tyres provides ample road grip and stability. It is suspended over MacPherson Strut for the front wheel and Torsion Beam for the rear.

Honda City Safety

Since new safety regulations come in effect starting April 1st 2019 and the estimated launch timeline for the new City is around December the same year, it becomes obvious to believe that it will get several safety features as standard and then some more. Standard safety kit is going to include dual front airbags, ABS with EBD, ISOFIX child seat anchorage and rear parking sensors.In addition to this, range-topping models can come with additional safety kit such as side, knee and curtain airbags, traction control, electronic stability program among other electronic driver aids.Dual Front Airbags.Side And Curtain Airbags.Reverse Parking Sensors.ISOFIX Child Seat Mounts.Traction Control.Electronic Stability Program

Honda City Price in Hyderabad

Honda City Ex-Showroom Price in Hyderabad ranges from 8,75,617/- (City S MT Petrol) to 14,08,021/- (City Zx MT Diesel Anniversary Edition). Get best offers for Honda City from Honda Dealers in Hyderabad. Check for City price in Hyderabad at Carzprice

Honda City Bottomline

The new Honda City 2019 looks sportier and receives new elements inspired by Civic. Most of the changes on the outside are made to the front that injects aggression to the face. Interiors too get updates for a more upmarket look. The material quality has improved, and it packs in additional kit including some of the segment first features. On the safety front, the 2019 Honda City features standard dual front airbags, ABS with EBD and ISOFIX child seats. Although, Honda claims to rework the NVH levels, but there is still room for improvement.

The Marketing Revolution From Megaphones To Martinis

SEO Company in Hyderabad

The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you can find people who are already interested in what you have to offer, by tapping into pre-existing online communities of interest – or even by creating your own.

In today’s competitive marketplace you need to be findable. You need to go where your customers are, and engage them in conversation. For more info visit Digital Marketing Agency in Hyderabad 

This is a shift from ‘push’ marketing to ‘pull’ marketing, where we are attracting people towards us with engaging, interesting, valuable content that they will seek out. If you can tap into those communities of interest, you won’t ever need to sell again – people will come looking for you.

You might think of social marketing it as permission-based marketing, word-of-mouth marketing, or conversational marketing. One phrase I came across a little while ago is martini marketing – in the sense of the 1970s Martini TV ad that used the strapline: ‘any time, anyplace, anywhere’.

That really sums up how marketing should work these days – going where your market is, reaching them with content they want, when and where they want you to. The rise of the mobile Web means this is now often on the move.

This is a shift away from megaphone marketing – randomly shouting your message at a heterogeneous mass of people who may or may not be interested in what you have to say.

By using social media, you are making yourself visible to people who are already interested in what you have to say. You can tap into these communities of interest, engage them with useful content, and build a relationship with them.

Social media marketing works for small businesses because it focuses on building customer relationships rather than sterile marketing campaigns. Resist the temptation to use that safe, impersonal corporate voice – stick your head above the parapet and be yourself!

And there is an advantage to being small. Because social media is a personal medium where authenticity matters, it is not always easy for big corporations to use.

It’s perfect if you are a small business or entrepreneur: you can build trust and make connections by using your personality and being genuine. The social media marketing revolution has arrived, and you can be part of it.