H-1B Visa Documents List

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Because there are several different process stages for the H-1B, there are also different documents required for each stage. Check for H1B Visa Process in UT Evaluators.

H-1B Documents for Filing the Petition

1. I-129 petition

2. Approved Labor Condition Application

3. Supporting evidence, including

    1. Copy of resume

   2. Copy of job offer including job description

     3. Proof of your degree

    4. Other evidence that may be particular to your case

Required Supplementary Documentation for the H-1B Visa Process

1. Duplicate copy of the passport

2. Proof of prior employment

3. Proof of existing certifications or accomplishments

4. Letter from registrar to certify completion of educational credits

5. Copy of educational or technical degrees

6. Duplicate copy of transcripts

7. Letter from present employer

To ensure a proper H-1B process

1. Sign all forms in black ink

2. Be sure all signed checks/money orders contain the correct amount

3. All documentation must be submitted with the petition in a timely manner.

4. Complete all sections within the Petition for a Nonimmigrant Worker (Form I-129).

The entire H-1B visa processing mandates a specific H-1B package. Along with all the documentation, the package requires separate checks for the I-129. The expected fees include premium processing (if applicable), fraud fee, U.S. employer sponsorship, and public law. The checks should be stapled at the bottom right corner of the first page. The USCIS does have a preferred order of documentation. For more details on H1B Visa check Primovox

If you are outside of the U.S. when you petition for your H-1B and not under any other nonimmigrant status, you may need to go through a consular interview before entering the country. This means that you need to make an appointment with the U.S. consulate or embassy in your home country and participate in the one-on-one interview with your consular officer.

Keep in mind that not everyone needs to go through the interview process. However, if you are required to have an interview, be sure to complete the DS-160 online nonimmigrant visa application and bring the receipt as well as the confirmation page along with you.

H-1B Visa Documents for Premium Processing

If you and your attorney agree that premium processing would be beneficial to your H-1B situation, you will need to file an I-907 Request for Premium Processing along with the requisite fee.

1. Order of Documentation for H-1B Process

2. Form I-907 ( if applicable)

3. Form G-28

4. Form I-129

5. Any mandatory attachments

6. H Classification Supplement. If the petition is for a Chile or Singapore applicant, petitioners must add a Free Trade Supplement. H-1B Data Collection and Filing Fee Exemption Supplement

7. All supplementary documentation (including the Labor Certification Application and attorney representation letter).

Do Not Submit Multiple Filings

As of March 19, 2008, U.S. employers are not authorized to file multiple or duplicate H-1B petitions for the same potential employee. The change was administered to lawfully monitor the distribution of yearly H-1B Visas. The consequences for creating multiple petitions in the H-1B process are denial and rejection. The USCIS will reject the petition and not refund the submitted filing fees.

How To Socialize Your Business With The Help Of Social Media Marketers

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Consumers today connect with brands in new ways. Thus, traditional marketing strategies need to be reconsidered and changed in accordance with changing times. Social Media is the latest big channel for corporates for effective communication about their offering.

What is Social Media Marketing?

Social Media Marketing (SMM) is a part of modern organizations’ marketing communication plans. It is an effective tool to connect with the target market. SMM includes creating content that will attract attention and encourage readers to share it on their social networks.  For more details on SEO London Visit SEO Agency London.

The desired message is spread by a company from user to user (viral marketing) and has greater acceptance as it comes from a third-party source, as against to the brand itself.

With millions of users of social networking sites, there is great potential to communicate the message. Moreover, reach of this message will also be more as compared to that in conventional marketing methods. Facebook, Twitter, Myspace and LinkedIn are perfect examples of this.

As modern day organizations are experimenting with social media, they should use it to gain customer insights and capitalize on its reach rather than just looking to sell their product. This information will be useful for their future projects and will provide vital details about consumer preferences too.

Reasons for hiring a Social Media Marketing Agency

A social media marketing agency focuses on social marketing efforts for its client. Some of the PR and marketing firms partly offer certain aspects of social media marketing, while others are solely dedicated to providing pure social media marketing solutions. For SEO Services check iiitdm

In the contemporary era, it is very important to build a company’s online presence with an efficient and experienced social media optimization agency that would help to get customer insight and help in building image of the company online and maintaining it subsequently, eventually aiming at boost in business growth.

How Social Media Marketing Services can help your business?

Though there are numerous services provided by social marketing agencies, some of the important ones are:

A. Monitoring and analyzing the progress made and guidelines to perk up social media marketing campaigns

B. Combining of blogs and RSS feeds with the website

C. Doing Blog marketing, community building and classified ads

To summarize all said above, any business can be profitable provided the end result offered by service provider is satisfactory. SMM is such sure-shot recipe to the success of your online business. However, do make sure that it is offered in professional hands only. For best web development services visit RavisNY

Reach maximum number of users and socialize your business by hiring social media marketing agency. Techno Twit Solutions is known to provide renowned social media marketing services so that your business can reach large number of target market globally.

3 Digital Marketing Strategies To Help Promote Your Medical Practice

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Expanding the reach of your business via digital marketing is a no-brainer, which is why just about every modern company follows a tried-and-tested formula built around ads, analytics and social media. Having said that, different approaches are required depending on a slew of factors including industry, budget, location, audience demographics and personnel.

In this blog post, I want to focus on just one type of consumer-facing business – a medical practice – and share some of my top tips for maximizing digital marketing. After all, the number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. Embracing these strategies will help you attract new clients, better connect with patients, improve retention and boost website ranking and visibility. For more info on Digital marketing company check  Vivid Digital.

Make content king

Creating rich, engaging, patient-focused content is key if you want to promote your medical practice. Although the healthcare industry somewhat lags behind others in this department, modern, tech-savvy patients crave content related to diagnosis, treatment, rehabilitation and nutrition. It stands to reason: we’d all rather find a solution online instead of interrupting our schedules to visit the doctor. As such, the medical industry appears ripe for a long-overdue digital transformation.

So how can you leverage content marketing in a medical practice and what kind of content should you be looking to create in order to drive more traffic and win more leads? Well, creating an authoritative blog is a good place to start.

Publishing well-researched, well-referenced and above all readable articles will help to increase your Domain Authority on Google, which should have the effect of bumping you up in search results. Blogs are also great for sharing on social media (see tip 2) or turning into downloadable guides and eBooks. You never know, you might just become a thought leader – the easiest way to become a thought leader online is by providing quality content consistently to your audience.

Creating short, simple explainer videos is similarly smart, as doing so will boost the profile of the practitioner in question and communicate a human touch. These videos can comprise of answers to common queries and topical content (the importance of vitamin D during winter, for example, or common drug contraindications) and can be embedded throughout your website, including on popular blog pages. You might even ask happy patients to participate in occasional videos to promote the feel-good factor.

Needless to say, with both blogs and videos you’ll want to avoid overlong, jargon-rich sentences. Just as your website should be clean and well-organized, your content should be concise and easy to understand while also conveying your expertise (this can be a fine balancing act). Articles and videos should be crafted with a view to targeting industry-specific long and short-tail keywords, to boost SEO.

Share widely on social media

Social media is an incredibly useful tool for businesses of all types, and a medical practice is no different. Indeed, since these businesses cater to the public and doctors are viewed guardians of our wellbeing, it’s logical to interact and engage with patients on their preferred social platforms.

Use your social channesl to pose questions of your audience, publicize case studies and interesting health/nutrition literature, dispense opinions and blog posts, and make observations about the nation’s state of health. Just remember to create a social media calendar, so you’re publishing relevant, timely posts (for example, nutritional information throughout #NationalNutritionMonth).

Many doctors have significantly boosted their profile (and that of their practice) via social media, not least Dr. Rangan Chatterjee, Dr. Mikhail Varshavski and Dr. Amy Myers. Dr Chatterjee has harnessed social media to become something of a go-to expert, and even has his own BBC show, Doctor in the House.

Dr. Josh Axe, meanwhile, uses Facebook, Instagram, YouTube and Pinterest to talk remedies, recipes, food and fitness. His is a great example of a joined-up digital marketing approach.

As for which social networks are best for medical practices, it really depends on the kind of content you wish to post. All the major networks will help you interact with patients, obtain insight as to their preferences and formulate a powerful digital marketing plan. For SEO Services visit byteintobigdata

Facebook, however, remains the most used social network among all age groups (except teens). Baby Boomers and Gen X’ers – perhaps the core audience for a medical practice – are particularly likely to favour Facebook over other platforms. Interestingly, Pinterest is the Baby Boomers’ second favourite network, with 12.9 million users in 2018, so posting infographics on there is a good idea. Then again, you don’t want to neglect Instagram, which is increasingly cornering the younger market.

In addition to promoting your own content, a great way of boosting your online presence is to participate in ongoing conversations taking place on relevant Twitter, Facebook and LinkedIn groups. Websites like Quora are also nerve centres of discussion, where you can pitch in, help patients solve their problems and drive more traffic to your site.

Specific social media strategies that would work well for a medical practice include local targeting, so as to get your content in front of people who may use your service in the near future. Indeed, with all the major platforms you can target specific audiences based not only on location but interests, age, sex etc.

In this way, you can advertise and promote your business to the exact customers you’re seeking to attract, honing in on their passions and engaging them on a deeper, more personal level. Social ads can also send potential patients to a custom landing page intended to collect contact information, which means you can target them via regular email campaigns and/or newsletters.

While you might find it uncomfortable touting your medical practice online, you shouldn’t be shy. According to a study conducted by NTT DATA Services, almost 60% of patients expect their digital healthcare experience to closely resemble the modern retail market.

Collect customer reviews

Reputation management is essential for any organization, but especially for medical practices. After all, while you may or may not trust a retailer to sell you a worthwhile product, you must have unshakeable faith in your doctor or surgeon before crossing the threshold. Patients are savvier than ever, combing reviews before booking a holiday or visiting a restaurant, so why wouldn’t they do the same before choosing a medical practice?

Integrate a customer review platform onto your website, then encourage patients to leave reviews documenting their (hopefully positive) experience. You might also compel them to share glowing reviews on their own private social platforms. Negative reviews, on the other hand, can help you identify failings in your business and, if properly dealt with, you can turn disgruntled patients into loyal clients.

The Virtual PBX System Helps Small Businesses in Affordable Manner

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It is possible to achieve all the functions of a conventional PBX system without the installation of any PBX equipment at the site, because the service is offered by an Application Service Provider (ASP) and all equipments are kept at their site. A virtual PBX system gets rid of the necessity of employing a person to answer the incoming calls because it is provided with the auto attendant facility.

In this competitive world of business, it requires effective co-ordination and planning to exist successfully. It is seen that many small business entities take measures to create an outstanding professional image to impress their potential customers.

But in most situations, little attention is paid to their telephone systems and even if they have a telephone number, proper management might be lacking, such as not answering the call or answering with vague details. A virtual PBX system for small business firms can help the small business organisations to present themselves as superior and exceptionally professional.

In order to maintain a good communication system, small business organisations can opt for virtual PBX systems rather than premise based PBX systems, through which it is possible to maintain all the business communication requirements in an affordable manner.

Another significant feature of this system is the call forwarding, also known as find me, follow me call forwarding facility, which helps your employees to receive and answer the calls from any location.

Through the call forwarding facility, it is ensured that the business organisation will not miss any incoming calls. This virtual phone system for small businesses also features the voice mail system to help the customer leave messages in case the call could not be attended.

Apart from these, it also has facilities such as on hold music, after hour greetings and many more so as to provide a professional touch to a small business organisation.In order to provide the customer with quality services and fault maintenance, all the service providers are making use of multiple PBX systems and extra equipements. Check for Virtual Phone System for Business in icadl2013.org

These virtual phone systems are supplemented with automatic features to overcome the breakdowns, which can reversely affect the business organisation’s goals and its profits.A virtual PBX system can really help small businesses in acquiring a more enhanced outlookFind Article, so as to stay ahead in the competition.

Virtual Phone System Is Important for Your Direct Sales Business

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Instead of hiring a receptionist to answer and handle your calls, you will have a significant cost saving with a virtual phone system that will efficiently interact with your callers.

For successful business owners, reducing expenses and increasing sales and enlarging concomitant profits are the constant goals. A direct sale, in marketing parlance, is a term used to refer to the process by which products and services are sold to customers, without any intermediaries.

Regardless of the nature, size and scope of business you are in, having a Virtual phone system can help you effectively meet your business communication needs and also help promote direct sales.

For running a successful business, telephone communications should be optimized in such a way that customers are never asked to wait for lengthy amounts of time, or the calls transferred several times, before reaching their intended recipients.

The first obvious step in successful marketing is to have a way for customers to reach you. Availing a Virtual phone system will entail just three simple steps:

Choose a new telephone number it can be local or toll free. Think from your customer’s standpoint. A phone number that is easy to remember will be the key to getting more customer calls. Imagine using 800 plus your Company Name.

Sure, your toll free number will encourage your customers to call you often without paying long distance charges.The next step would be to configure your business greeting, hold-on music or message, and call forwarding number.

The auto attendant will route calls to a specific employee or department.Callers can be directed to the mobile or land-line number of the subscriber’s choice or can leave a message which is sent to the subscriber via email.

Prospective customers often want information about products and services before they get ready to buy. Record salient details about your products /services in a convincing manner so that callers can hear either when the calls are placed on hold or when customers access a specific extension on your toll free number.For more details on Virtual Phone System  check industrynewswire

Persuade your callers to leave their contact information or simply use your virtual phone system’s non-blocked caller ID to capture the caller’s phone number.With the call forwarding feature as part of the virtual phone system, business owners and their employees can forward their incoming calls to their mobile phones in order to take calls while they are out of office. This will ensure no important customer call is missed.

The final step would be to publish the number and benefit from total call management. To achieve better results, it is suggested that you organize a large-scale promotional campaign for the phone number through social networks, websites, business card, print media, television, radio etc.

A virtual office phone system also provides businesses with a feature known as an info hotline or sizzle line. The business owner can take advantage and attach a per-recorded message that explains the products, pricing and other relevant particulars.

The Virtual phone system will thereafter begin to consistently fetch you direct sales – which you would have missed hitherto. Apart from serving as a powerful marketing tool to boost direct sales, Virtual phone system provides many additional features like caller ID, online faxing, and professional voice talents to record your greetings.

The Best Phone System For Small Businesses

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First of all, understand what type of telephone system and what features/facilities your small business exactly needs. Some of the sophisticated features that today’s phone system offer are – Auto attendant, Conferencing, Call Forwarding, Call Transfer, Find Me Follow Me, Fax facility, Voice Mail, Music-on-hold, Unified Messaging.

The earlier perception that PBX systems were affordable only by large corporations is no longer true. There are been tremendous technological advancements in the field of telecommunications that today small businesses can avail sophisticated phone system with an array of valuable features.

The market is flooded with many types of small business phone systems in a variety of configurations with a range of features and concomitant benefits. We are today living in the Internet age and most small business phone systems run on Internet Protocol (IP) networks. There are many factors that you need to consider when selecting the right phone system for your small business.

VoIP (Voice over Internet Protocol) – For this system, you will need computer network bandwidth and each VoIP system makes specific recommendations for equipment. Some may need new hardware such as dedicated routers for each carrier. But others let you use regular phone equipment with the proper adapters.

While VoIP technology experienced a troubled start, it is now a perfect option for many small businesses. Combining traditional voice phone features and services with the potential of the Internet, VoIP technology can combine voice and data traffic.VoIP also can help small businesses reduce the cost of international calls, as well as the cost of multiple hard-wired phone lines. The primary disadvantage of a pure VoIP system is its dependence on the internet. If your internet access is disrupted you phone system will not work.

Virtual PBX – Virtual PBX services offer an auto-attendant PBX system on top of your existing mobile, land, and VoIP phone lines. The cost of the Virtual PBX (or hosted PBX) systems will depend on features and the number of lines, and can save you lot of money.

Third parties typically host and administer virtual phone systems that offer many of the same services and options available with a traditional phone system. Virtual phone systems can provide a wide range of options and services with little to no initial cost.Key Service Units (KSUs) –

These modern small, business phone system offers more than just access to a hard-wired phone line. Features available in these systems include integration with cellular service and email, as well as traditional options such as voice mail, advanced call routing and Integrated Voice Response systems.The Cellular Phone –

This technology allows integration with traditional small business models. Thus, many small business phone systems have the ability to forward calls to a cellular number, thereby allowing employees to travel and work outdoors while remaining in constant contact. Smartphone technology also can be integrated with voice mail, email, internet access, document sharing and text messaging to create a virtual office.

Benefits Of Choosing A Toll Free Number For Business

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Prepaid toll free numbers are cheap to obtain and only charge a few cents per minute. They are also convenient – packages include a number of services such as caller ID, call blocking, conference calling, voicemail/fax mailboxes and call notification emails. Look around for the services you want and need from your phone.

If you have a small business, it is a good idea to get a toll free number. It has been proven over and over that businesses receive far more calls from customers if a number is available to them. It is beneficial to snag one which spells out a term or phrase that is relevant to your business and is easy to remember.

Any number that starts with 800, 888, 877, 866 codes are toll free. Prepaid toll free numbers are controlled by toll free service providers, called RespOrgs, who have access to the master database of toll free numbers available in the country. This ensures that each number will be assigned only once, no matter which company is providing your number.

Please note that the FCC requires that all toll free numbers be available to transfer if you need to change your service provider.Many times, dealing with a crazy load of incoming calls can be quite a hassle. Or maybe it makes you start pulling out your hair.

Either way, learning how to get a prepaid toll free number is a good first step. You will be able to consolidate your personal and business calls to transfer to one phone. At the same time, getting a toll free number will allow you to easily sort and screen ALL incoming calls. Just be sure to double check that the features you want are included in the plan you choose.

The Internet has been known to work wonders and this is a perfect example. Do a search for prepaid toll free numbers, see what comes up and go from there. Do not let your business go un-called and unnoticed; be sure your relatives reach you anytime.

Just make sure that the site is legit, read the fine print, and find the best price package that fits your needs. Keep an eye on both the monthly fees and the per-minute fees. Prepaid toll free numbers are a popular option. These plans charge a small monthly “maintenance fee” usually one or two dollars.

Then, you just pay for the minutes used each month. Per-minute rates range from about 3.9 cents to 9.9 cents. Regardless of the services you chooseBusiness Management Articles, having your own toll free number certainly increase your profits.

Top 5 Valuable Tips For Business Opening Strategies

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Is it impossible to achieve your dream? Well, nothing is impossible. Success and failure are so equal when it comes to opening up a new business; you can always get inspiration from the inspirational success stories all over the world. In the past five years, women have been dazzling the market with a glare. Some huge achievements and companies around the world have been enabled and managed by talented women.

Women now, before we are not encouraged to lead leadership roles on equal footing with their male counterparts, but now it is not as complex as before, and now women are as qualified as males in leadership and management roles and even owning their own businesses, These tips are inspired by some of the top 10 Irish businesswomen.

You should know that everything has a 50% chance of failure. You cannot create an idea without setting the plan, goals, budget, and many other market problems. Start it properly and turn it bright. For more info visit SEO Agency in Hyderabad 

Here are some tips from global entrepreneurs:

1. Select a specific audience and market

The first step you should take is to identify your audience and your market. When you have key target markets, you’re halfway. Not identifying the market you want will make the job impossible because each business has its own category since having a specific market means you will be offering an exceptional product.

Accessing your audience is also a key priority; if this is done in an accurate way, you can already consider your business a great success.

– There are many ways that can help you reach your audience and market easily. You can either contact existing customers or ask them what they want to see in your future work, send a survey to your email contact lists, or simply research social media about trends which people show great interest in.

2. Be Patient.

This is called the substantive advice, being patient is the most common advice we hear in our daily lives and cases. But here it takes a specific perspective, once you open up your business, you might be overwhelmed and putting high expectations on outcomes and results. The best plan is to write down short-term goals and monitor your business carefully.

It is that your business might encounter some obstacles, and that’s normal. You need to stay calm and not change a three years plan after the first obstacle you face, try to search for small impact solutions instead.

Just wait and see …

“Patience, persistence and perspiration make an unbeatable combination for success “. Napoleon Hill

3. Stay Up-to-Date

Staying up to date is important when you open your own business, some changes and trends may not be suitable with the way your business operates. You must make a commitment to education also because the more you learn the more you can succeed. Try to learn new skills and build new connections. The more up to date you are to the outside business world the smoother your work will flow, your adaptability to sudden changes which may accord. For more details on SEO Services Visit iiitdm.in

A• You can join useful business workshops and conferences, workshops are mostly short term courses and won’t conflict your business.

B• You can also visit websites which are requiring marketing jobs ( this gives you a strong background about new products in need to be, so you can get a glimpse of what is now trending in the market and the new companies industries

-Trick tip: you should always check online job websites, especially websites submitting jobs in the UK like LinkedIn and Joblang. Why? Because you can always know the new business fields opening in the market through this smart way because simply, new business openings require new staff doesn’t it?

4 . Mistakes will Happen. Relax.

As a first-time business owner, of course, you might mess up at some points, and that’s normal. The way to overcome this is introducing fast, smart and effective solutions, if you just sit there and complain about the mistake you did then be sure you will lose your business in no time. The right action that needs to be done when a mistake happens is simple:

A• Acknowledge your mistakes.

B• Learn from your mistakes.

C• Move beyond your mistakes.

It’s sometimes necessary to make mistakes; some mistakes can teach you valuable lessons which might be in an interesting part in your future success story.

5. Count the Cost and Money.

After coming up with a project idea, start putting costs and number in the count. Study it from every aspect and angle; you should also take your personal budget into consideration too, also

Counting money should include all kinds of costs like direct, indirect, variable and fixed that was incurred anything related to the business operations.

You might start your business with a big amount of budget, but facing some few obstacles may cost your little over the rate of your determined budget, that’s why it’s crucial to bear in mind all costs that may appear during the process of planning, operating and even while delivering.

Everything is hard at the beginning, but putting out the right plan, solid basis and counting cost accurately will definitely make it much easier for you to make the business procedures smoother. Use these golden pieces of advice to help you plan it right and achieve it bright. Follow your dreams, but don’t forget reality expectations.

How Will Blogging Help Your Social Media Presence

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Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition.

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search. For more info visit Digital Marketing Agency in Hyderabad

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole.

The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must.

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more.

This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

The Marketing Revolution From Megaphones To Martinis

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The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you can find people who are already interested in what you have to offer, by tapping into pre-existing online communities of interest – or even by creating your own.

In today’s competitive marketplace you need to be findable. You need to go where your customers are, and engage them in conversation. For more info visit Digital Marketing Agency in Hyderabad 

This is a shift from ‘push’ marketing to ‘pull’ marketing, where we are attracting people towards us with engaging, interesting, valuable content that they will seek out. If you can tap into those communities of interest, you won’t ever need to sell again – people will come looking for you.

You might think of social marketing it as permission-based marketing, word-of-mouth marketing, or conversational marketing. One phrase I came across a little while ago is martini marketing – in the sense of the 1970s Martini TV ad that used the strapline: ‘any time, anyplace, anywhere’.

That really sums up how marketing should work these days – going where your market is, reaching them with content they want, when and where they want you to. The rise of the mobile Web means this is now often on the move.

This is a shift away from megaphone marketing – randomly shouting your message at a heterogeneous mass of people who may or may not be interested in what you have to say.

By using social media, you are making yourself visible to people who are already interested in what you have to say. You can tap into these communities of interest, engage them with useful content, and build a relationship with them.

Social media marketing works for small businesses because it focuses on building customer relationships rather than sterile marketing campaigns. Resist the temptation to use that safe, impersonal corporate voice – stick your head above the parapet and be yourself!

And there is an advantage to being small. Because social media is a personal medium where authenticity matters, it is not always easy for big corporations to use.

It’s perfect if you are a small business or entrepreneur: you can build trust and make connections by using your personality and being genuine. The social media marketing revolution has arrived, and you can be part of it.