Here Are The 8 Most Important SEO Factors

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Whether you are trying to learn more about SEO or want actual ranking techniques on how to improve your website’s SEO, there is a set of on-site and off-site factors that Google and other search engines favor when ranking every site.

Even though there are more than 200 factors that affect your site rank, the good news is that anyone can improve their website by simply working on a handful of them.

Here are the 8 most important SEO factors:

1. Domain Authority

Domain Authority (DA) is a metric that shows how much trust your domain has built over time by a matter of backlinks and age.Similarly, the older your domain, the higher its domain authority. For Digital Marketing Companies Check Vivid Digital  

Another important factor that I’ve found is the relevance of the domain name in respect to the main keywords you are targeting. For instance, seoexpert.com will be more likely to rank better than lucysblog.com for “seo” related queries.

Lastly, a few of my SEO expert friends have reported that shorter domains will generally outperform longer domains.

2. Keywords

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs).

My strategy with a brand new blog is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.

If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).

For instance, a site that talks about “portable chargers” can also include terms such as “power banks”, “portable batteries for phones” and so forth. Make sure to include the keywords that you want to rank for in the title and in the sub-headings for perfect on-page optimization.

3. Relevancy and Context

Search engines are smarter than ever before.

They do know the difference between a relevant page and a copied one.

They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche.

For me, my niche is online marketing and SEO.

4. Number of Inbound and Outbound links

The more relevant links your website is pointing to, the greater your SEO score.

Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.

You can get backlinks by getting yourself featured on big news sites for example.

5. Site Speed

Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way. For SEO Services in London visit here

6. Clean and responsive design

Nowadays, the best optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.

If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.

7. URL structure

The easier your url, the better it is for humans and search engines to understand what your post is all about.

Here are two examples:

a) Vividdigital.com/blog/what-is-seo/

b) vividdigital.com/blog/archives/12/17/2018/seo/?p=23

Clearly example A is better because it’s descriptive and to the point.

Several studies have confirmed that the shorter the url, the better. Nevertheless, you still want to make sure you are including your top keyword in the slug for an added SEO juice.

8. Length of your content

Whenever you are writing a blog post that you want to rank, you want to make sure you are going into as much detail as possible. Search Engines have been rewarding long-form content and in 2018, you won’t rank unless you write at least 1500-2000 words per post.

When you write long form content, you give yourself the chance to explore a topic in depth, which in turns increases the time that some visitor spends on your site and signals Google that your content is awesome.

Fiat Linea Performance & First Drive

Fiat Linea Overview

Fiat Linea received a more powerful variant to its range ‘125 S’, delivering upgraded power akin to its name. Based on the regular Linea, it sources power from the 1.4 litre T-jet petrol engine calibrated to produce 123bhp of power as against the 87bhp developed by the regular petrol variant. Other than this, the sedan comes in two more variants powered by the 1.4 litre petrol and 1.3 litre Advanced Multijet diesel engine. Aesthetically, it looks largely similar to the standard model, sporting additional features. View offers on Fiat Cars from Fiat dealers in Hyderabad at Autozhop

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Rivalling the likes of Hyundai Verna and Honda City in the C segment, Linea gets a new 123bhp 1.4 litre T-Jet petrol engine making it the most powerful sedan in the segment. The diesel range draws power from the 1.3 litre Multijet engine pumping out 90bhp and petrol variants plonk a 1.4 litre Fire petrol engine making 87bhp. All these engines are mated to the five-speed manual transmission missing out on the auto-box. On the feature front, Linea sports a new 5-inch touchscreen infotainment system with Map my India navigation, Bluetooth, USB and AUX connectivity. It also comes with goodies including rear view camera, dual stage driver airbags, rear disc brakes and ambient lighting.

Fiat Linea Look

Fiat Linea exudes an international appeal in the style statement it carries which makes it a head turner wherever it goes. The front as well as rear overhangs seem quite proportionate which is one of the biggest advantage in its aerodynamic structure. The front looks quite sophisticated with a chrome plated front that proudly carries Fiat badge in between.The twin pod headlights are carefully underlined by a pair of fog lights that improve vision in misty foggy times. The side profile is a combination of sophistication and muscle. The beefed wheel arches gradually merge into the waistline. The 16’inch alloy wheels looks stunning and play an important role in defining its distinct style statement.

The stylishly protruding electrical ORVMs, clutch style door handles and a nicely embellished C pillar gives a coupe-like look to this sedan. The rear profile looks equally attractive with a large boot lid, chrome linings, and three light clusters of tail lamps. The ground clearance of 165mm accompanied by a strong suspension makes it a suitable option in terms of Indian roads. Fiat currently offers this sedan in seven vibrant colors which adds another feather to its cap.

Fiat Linea Comfort

The interiors have a similar tale to tell. Instead of featuring a sporty all-black layout, you get the same (read: safe) beige and black combo with a few silver and piano black accents thrown in for good measure. The updated dashboard design from the 2014 version manages to look chic even now. The fit, finish and quality levels are above average in most places and will give you very little reason to complain. We like the orange ambient lighting that lends a nice, warm and not to mention welcoming feel to the cabin. With the 125 S, the interiors have been left untouched. That means you still get the leather upholstery, super supportive front seats and slightly awkward ergonomics. And, in spite of being the longest car in its class, legroom or headroom at the rear bench isn’t the best there is. Seating two six-footers back to back can be a bit of a squeeze and three people will struggle to settle alongside each other in the rear bench.

The only addition to the cabin is the 5-inch touchscreen infotainment unit. The system supports a variety of inputs including Bluetooth, AUX and USB. However, the screen size is a tad too small and the interface feels dated — especially when you compare it to its rivals that offer Apple CarPlay and MirrorLink. Also, Fiat says the screen is reverse camera compatible; however, the camera itself isn’t a part of the standard kit. That said, audio quality is really crisp and we can imagine calm long drives with some soothing music on the radio. On the practicality front, the Linea continues to sport a rather awkwardly placed sunglass holder, slim door pockets and a few more cubby holes in the floor console between the front seats. Boot space is rated at a gigantic 500 litres that is more than adequate to swallow most of the airport-run luggage.

Fiat Linea Gearbox

Interestingly, the 125 S feels faster than it actually is. For example, you feel like you are at 130kmph when the speedo is actually hovering at around 90kmph. The top speed we recorded was about 190kmph on the clocks with a little more to go. How does she feel compared to the now discontinued 114PS Linea T-Jet? This reflects in the acceleration numbers 0-100kmph in 10.4s compared to the T-Jet’s 11.08s. Like the Abarth siblings, the 125 S struggles to set a quick 0-100kmph time because of huge and wasteful wheelspin in first gear. A 0-100kmph number is not fully indicative of this car’s performance because it has a very strong midrange, upwards of 2,000rpm and feels faster than any other segment rivals. But all this comes at the expense of fuel efficiency. Fiat claims 14.2kmpl but don’t hold your breath. The best we could get was 8.3kmpl in the city and 13.1kmpl on the highway. In our three days with the car, I saw an all time low efficiency of 5.1kmpl on the display. Alarming indeed and wallet busting too!

But again, you will not buy an Abarth or T-Jet for the fuel efficiency. She delivers on the thrills point. While being a total sleeper, she will be a pleasant surprise to other Linea owners when you go like a banshee. She can cruise effortlessly on the highway with 100kmph being held at 2,300rpm. In traffic though you have to slip the clutch a bit to avoid stalling her, something I learnt the hard way.The 125PS/210Nm 1.4-litre turbopetrol motor is the same from the old Linea T-Jet, but in a higher state of tune. There is turbolag but it’s bearable. The best part is the sharp all-disc brake set-up. Considering the zingy performance for a sub-Rs 12 lakh sedan, the Fiat Linea 125 S can shed speeds rapidly and confidently. In traffic, the sharp brakes (discs all around) take some time getting used to.

Fiat Linea Rideing

Low-speed ride is a strong point with the Fiat. The well-tuned suspension does just enough to not upset the cabin when bad roads raise their ugly heads. Moreover, the healthy 190mm of ground clearance gives you that extra bit of confidence whilst tackling broken terrain. The flipside is that the soft suspension tends to make the ride slightly ‘floaty’ once you move into triple-digit speeds. We’re sure a set of stiffer springs will make the Linea a lot more fun, especially around a set of twisties. The steering is heavier than you’d expect and will make parking a chore. That said, it knows what the 205 section tyres are up to, and it tells you exactly that. Grip from the stock tyres is just about acceptable, but, we don’t see them lasting too long if you keep slamming the throttle in first. The tyres, along with the disc brakes do a swell job of getting the 125 S to a dead halt. The brakes bite in sharply (a bit too sharply if I may add) for very little pedal travel. This, too, gets a bit of getting used to.

Fiat Linea Safety

Braking and safety, both these aspects have been looked well by Fiat in Linea. The halting of front wheels is supported by disc brakes while the rear wheels have been awarded with drum brakes. The larger diameter of disc brakes allows instantaneous deceleration of car while the safety aspect in sudden braking is looked into by Anti Lock braking System (ABS) and Electronic Brakeforce Distribution (EBD) system that distributes braking force equally to all four wheels preventing sliding and squealing of tyres. Other measures taken to ensure safety of its passengers include an Anti-theft engine immobilizer, Fire Prevention System (FPS), 3 safety headrests, programmable speed limit that helps controlling speed of the car, digital door open indicator, power steering, and double crank prevention system.

Fiat Linea Price in Hyderabad

Fiat Linea Ex-Showroom Price in Hyderabad ranges from 7,59,778/- (Linea 1.4L Active Fire) to 10,67,046/- (Linea 1.4L Emotion). Get best offers for Fiat Linea from Fiat Dealers in Hyderabad. Check for Fiat Linea price in Hyderabad at Carzprice

Fiat Linea Bottomline

Fiat doesn’t intend to sell huge volumes with the new Linea 125 S. In fact, we wonder how many cars Fiat plans to sell at all, considering that the brand has not had a single functioning showroom in Mumbai (of all places!) for well over a year now. Nevertheless, 125 S is a decently specced car but doesn’t offer anything staggeringly new over the competition, apart from some added performance and a subsequent loss in efficiency.It will be a niche car which will likely be brought by an enthusiast or an existing Fiat owner. It though remains to be seen how it will fare against the Volkswagen Vento TSI in terms of performance. But let’s reserve that for later. The talking point of this car then remains its timeless form, that enthusiastic motor and sharp handling. Just like its Abarth siblings then.

Educational Evaluation

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Educational evaluation is the evaluation process of characterizing and appraising some aspect/s of an educational procedure.

Common purposes in educational evaluation:

A. Educational institutions usually need evaluation data to demonstrate effectiveness to funders and other stakeholders, and to provide a measure of performance for marketing purposes.

B. Educational evaluation is also a professional activity that individual educators need to undertake if they plan to continuously review and enhance the learning they are endeavoring to facilitate.

Standards for Educational Evaluation

The Joint Committee on Standards for Educational Evaluation published three sets of standards for educational evaluations.

A. The Personnel Evaluation Standards, published in 1988

B. The Program Evaluation Standards (2nd edition), published in 1994

C. The Student Evaluations Standards, published in 2003.

Each publication demonstrates and elaborates a set of standards for use in a variety of educational settings. The standards provide guidelines for designing, implementing, assessing and improving the identified form of evaluation. Each of the standards has been placed in one of four fundamental categories to promote evaluations that are proper, useful, feasible, and accurate. Check for Educational Evaluations in US at UT Evaluators

1.The Personnel Evaluation Standards

The propriety standards ask that evaluations be conducted legally, ethically, and with due regard for the welfare of evaluatees and clients involved.

The utility standards are designed to guide evaluations so that they will be informative, timely, and influential.

The feasibility standards call for evaluation systems that are as easy to implement as possible, efficient in their use of time and resources, sufficiently funded, and viable from a number of other standpoints.

The accuracy standards require that the obtained information be technically accurate and that conclusions be linked logically to the data.

2. The Program Evaluation Standards

The utility standards are intended to make sure that an evaluation will serve the information needs of intended users.

The feasibility standards are planned to ensure that an evaluation will be realistic, prudent, diplomatic, and frugal.

The propriety standards are intended to make sure that an evaluation will be conducted legally, ethically, and with due regard for the welfare of those involved in the evaluation, as well as those affected by its results.

The accuracy standards are intended to ensure that an evaluation will disclose and convey technically adequate information about the features that determine worth or merit of the program being evaluated.

3. The Student Evaluation Standards

The Propriety standards assist to make sure that student evaluations are conducted lawfully, ethically, and with regard to the rights of students and other persons affected by student evaluation. For Educational Evaluations in US visit here

The Utility standards encourage the design and implementation of informative, timely, and useful student evaluations.

The Feasibility standards help ensure that student evaluations are practical; viable; cost-effective; and culturally, socially, and politically appropriate.

The Accuracy standards help ensure that student evaluations will give sound, accurate, and credible information about student learning and performance.

The Virtual Phone Systems Have Many Sophisticated Features For Business

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Regardless of the nature, size and scope of business you are in, having a Virtual phone system can help you effectively meet your business communication needs and also help promote direct sales.For running a successful business, telephone communications should be optimized in such a way that customers are never asked to wait for lengthy amounts of time, or the calls transferred several times, before reaching their intended recipients.The first obvious step in successful marketing is to have a way for customers to reach you. Availing a Virtual phone system will entail just three simple steps

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs. Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems. These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence. Check for Virtual Phone Systems Have Many Sophisticated Features For Your Business in Linkedphone

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems. The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers. The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages. One can receive local and toll free numbers for the desired locations from the virtual PBX service providers. The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional Virtual PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site. All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.

The Evolution Of Education Programs

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Today, high education programs are beginning to fade as more and more students opt for the flexibility, accessibility, and career-skills focus of online and continuing education.

Changing student profile

A signal of this can be seen in the changing student profile. Whereas in the past, the bulk of students who made-up higher education programs were in the 18 to 24-year-old range, today that demographic has broadened.

“The couple of times that we’ve done demographic study work, we determined that the average age of a student at a career college is the late-twenties; although there are students who are eighteen coming straight out of high school, and there are people in their fifties and sixties. It’s a wide range,” says Paul Kitchin, Executive Director of Career Colleges Ontario.

Career-building skills

A number of factors are driving the soaring admission rates at colleges and universities that offer online and continuing education programs, however one of the biggest draws is the focus on real-life job skills.

“It’s about giving students the full set of skills they need to enter into a career. You’re going to get the practical, hands-on skills you need to be able to function on the job,” says Kitchin.In today’s competitive job market, extra certificates, credentials, and skills are a big factor in what separates successful and unsuccessful job candidates. For Educational Evaluations in US visit here

Flexibility and accessibility

Another huge draw is flexibility and accessibility. Many continuing education programs allow students to attend school partially or entirely online. Because of this, people from all over Canada have the same opportunities for enrichment. As long as you have an internet connection you can be in school working towards a degree or certificate.

“If someone lives in rural Ontario or is a single parent, the benefits of e-learning are huge. So there’s some leveling of the playing field in terms of education if people can get their education online or part of it online,” says Dr. Lorraine Carter, President of the Canadian Association for University Continuing Education.

The future of online learning

What’s more is online courses have proven to be an effective learning environment, especially in comparison with large lecture-style courses.And with advancements in communication technology, online education may one day be able to replicate even the most technical of school work, including labs and workshops.

“There are big possibilities around simulations and 3D virtual environments. And I think that’s only going to continue to grow. The Northern Ontario School of Medicine’s utilization of very high end simulations and learning objects is evidence that you can do it” says Carter.

Top Advantages Of Using Virtual Number For Your Business

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A virtual phone system lets you separate your personal and professional calls, but still gives you the flexibility and cost savings of operating your home business using your cell phone if you want. While there are plenty of virtual phone systems out there advertising themselves as the ideal partnership for home-based businesses, there are five key features that will help you identify companies worth your hard-earned dollars. It can be dangerous to give out your phone number to people you don’t know, and that’s normally the case when a website asks you for your phone number. Fortunately, just like with anonymous email addresses and debit cards, you can also grab an anonymous, virtual phone number to mask your real number.When you use a virtual phone number, only that number is known, not your real number, even though the virtual number might ring your real phone to establish the phone call. Anyone you call, and anyone who calls your virtual number, cannot see your real phone number. Check for Advantages Of Using Virtual Number For Your Business in Linkedphone

Here is a list of the best virtual and anonymous phone services that are perfect for both business and personal use:

Linked Phone

Linked Phone is totally free and gives you access to a completely different phone number that you can use to make and receive calls and texts.Linked Phone works on a computer and via their mobile app. When someone calls your virtual number, it’s forwarded to whatever phone you want it forwarded to (you can even have calls forwarded to multiple numbers at once).Then, you can pick up the phone on any of your forwarded numbers that are ringing, and your caller won’t know your actual number. You can even prevent incoming calls from ringing your phones and just send all requests to voicemail.Making calls works similarly through the app or website.

Some other features include the regular ones like voicemail and call screening. More »

Virtual Phone

Virtual Phone is a service that offers both local and toll-free numbers in over 120 countries and includes features like call recording, SMS, call schedules, voicemail, fax, IVR, call forwarding, and more.Virtual Phone is really easy to set up compared to the other services in this list. The web dashboard is simple to use for managing your account, and the mobile app makes it easy to send texts and make phone calls wherever you may be.Virtual Phone also works as a web button so that you can put a special code on your website for your visitors to instantly call you using your virtual number.Virtual Phone is free for the first 100 minutes or text messages but does not renew and requires a purchase after the limits have been reached. There’s a pay-as-you-go plan and several others depending on how many texts and minutes you require. More »

Vumber

With Vumber, you can choose a virtual phone number from any area code, so you can choose a local one or one from a different area (or even a toll-free number), and it will all work the same.To receive calls, anyone can call your virtual number and it will ring your phone like a normal call. If you want to make a phone call with your anonymous number, just call your Vumber number from the phone you’ve registered as a forwarding number.When your phone rings, you can decide to take it, send it to voicemail, play a tone, put it on hold, and a few other options.Vumber is not free but it does offer a 14-day trial for any of its three plans. Each plan includes the same features as the others but with a different number of phone numbers, you can use plus a different number of minutes that the plan supports.You can check out their current prices when you choose your Vumber plan. Only US and Canadian numbers are supported by a forwarding number. More »

Tossable Digits

Tossable Digits is a paid service that gives out an anonymous number and features like call forwarding, rules, recording, caller ID control, and screening; voicemail; do not disturb; RoboCall blocking; etc.There are over half a million virtual numbers you can choose from in over 60 countries, including toll-free numbers.There are four plans you can choose from, each with a different number of virtual numbers you can use and a different number of minutes supported by the plan. The pay-as-you-go plan lets you choose how many virtual numbers and minutes are available as you need them.Each Tossable Digits plan supports unlimited SMS for US and Canadian numbers. More »

Talkroute

Choose a toll-free or local number with Talkroute to get a virtual phone service that you can use to mask your real phone number when making or receiving phone calls and texts.Much like some of these other virtual and anonymous phone number services in this list, Talkroute supports mobile devices with their free app.One important feature to note is that you can forward and route incoming calls to your virtual number to any other phone number or even a sequence of numbers in a calling line to make sure the caller can reach someone.There are also customized greetings, hold music, audio prompts, and similar features that make Talkroute perfect for business users.Talkroute gives you unlimited minutes when you buy one of their plans, plus limited or unlimited texts depending on the plan you choose. All of the plan features can be seen in the link below.There are three Talkroute plans you can choose from, with each plan progressively including more features. For example, the Basic plan is the least expensive and does not include caller ID, a call menu, scheduled forwarding, or live call transfers like the Pro plan supports. More »

eVoice

eVoice stands out as a virtual phone number service in that voicemail sent to the virtual number can be transcribed as text and emailed to you so that you don’t even have to listen to voicemails anymore.There’s also call routing, greetings, conference calling abilities, the option to buy a local or toll-free number, and access to the eVoice mobile app.eVoice has four plans you can choose from, with the least expensive offering 300 monthly minutes with two extensions and six virtual numbers, and the most expensive giving out 4,000 monthly minutes with 15 extensions and 45 numbers. More »

What Is Search Engine Optimization Content Management

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Now that you have published your articles, content management comes into play. When it comes to content management, an SEO is mostly concerned about the accessibility of the content.

Choose the Correct Redirects

There will be times when you need to move domains or pages. If you want to prevent an overdose of 404-errors in Webmaster Tools you should implement redirects.

The two major redirects are 302 and 301. Webmasters often use a 302 redirect to send traffic to a new URL. Unfortunately this is seen as a temporary redirect so it passes no link juice to the new page. This means that the new page starts with a clean link profile. That’s why it’s best to use a 301 redirect. This is a permanent redirect that passes most link juice to the redirected page. For SEO Agency in London visit Vivid SEO

Add Structured Data

To make our content more useful for search engines, we can add structured data. Structured data is information formatted in a universally understandable way. By tagging specific pieces of text, search engines can understand the underlying meaning of it.

You can use microdata, microformats or RFDa to implement structured data. This markup is used by search engines to display rich snippets (e.g a star-rating, thumbnail, video duration, etc.). This can improve the CTR of you pages.

Great Design isn’t Always Crawlable

Not all content is accessible for search engines. As the title says: a beautiful page isn’t necessarily a page that’s optimized for search engines. A designer wants a page that looks good, whilst the SEO wants a page that can easily be crawled. The challenge is to combine these two approaches.

Problems can arise when certain page elements, for example a call-to-action or a discount-banner, are implemented as images. This allows the designer to easily manipulate fonts, textures, gradients, etc. But as a result, important information in the call to action or banner can’t be crawled because it’s embedded in the image.

Thankfully this problem can be solved with a combination of HTML and CSS. By using code instead of an image, these elements are fully crawlable. Web fonts are also handy for creating a visually appealing website (so you don’t have to use images as a work around). Google has a large collection of open source web fonts that you can use free of charge.

Another technique is the mouse-over effect. This is a great way to add crawlable content to an image. The example below combines the visual preference of the designer (the images) with the crawlable content for the SEO (the excerpt via the mouse-over effect).

Create Social Media Marketing Goals That Solve Your Biggest Challenges

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The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way. For SEO Agency in London visit Vivid SEO

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

A. Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

B. Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

C. Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

D. Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track. Digital Marketing Companies visit here

E. Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.

F. Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Mercedes Benz GLA Class Review & Performance

Mercedes-Benz GLA-Class Overview

There is always a feeling of excitement whenever I drive a completely new car as there are so many questions, expectations and wishes that I have from it especially if the car is from a brand like Mercedes Benz.It is no longer a flash update that Mercedes Benz India has had a great year with a slew of launches. Their new design language has got them back in the game. Cars like A-Class and B-Class have really worked well in its favour as they have got new set of clients in addition to the existing ones. They have also reported positive growth and faced strong demand in the SUV segment with the GL-Class and ML-Class.The GLA, which also happens to be the newest and smallest SUV by Mercedes Benz, is based on the same platform as that of A-Class with added benefits of a compact SUV. Good news is that they have styled this one close to the concept and it looks as ravishing. We flew down to Chandigarh for a first drive experience of this brand new car.  Mercedes-Benz GLA-Class On road price starts from 30,63,762/-. Check for price details of Mercedes-Benz GLA-Class in CarzPrice

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Mercedes-Benz GLA-Class Design

As far as facelifts go, the GLA update can best be described as mild. Mercedes has not altered any sheet metal and perhaps the biggest change to the exterior could be the addition of LED headlamps. The front also gets a new grille with perforated twin-blade design and the lower edge sees a new bumper cladding. On the sides, the car wears new five-spoke alloys and the rear gets redesigned crystal-effect LED tail lamps. That’s it as far as the exterior changes go. The rest is familiar territory, meaning you still get the small hatch styling similar to the A-class on which it is based. On the whole, the GLA does not have the stance of a traditional SUV but it does look appealing with its swoopy lines; it turned a few heads on our drive.

Mercedes-Benz GLA-Class Cabin

Mercedes Benz GLA Class interiors have high quality material for its upholstery that provides the cabin of the car a nice sporty yet elegant feel. The cabin is luxurious and spacious with leather seat covering giving enough evidence for the former.There are various Mercedes Benz GLA Class features, like panoramic glass roof for the rear portion, electric glass sliding sunroof for the front and a an effective multimedia system.The turbine resembling air con vents are a stylish addition. The interior trims are offered in two shades with the one being that of beige and grey white the other is an all black option. The all black looks young while the beige and grey gives a roomier feel to the cabin and also feels more plush and premium. There is no compromise in equipment and feature list as the GLA boasts of many features seen on more premium models.

While the above are all good aspects of the GLA, there are some non good ones too. Inside the GLA, one does feel more premium than competition cars but it does not feel spacious. Both row passengers will end up complaining about it. Headroom is low but the panoramic sunroof and its wide pocket makes up for it giving it an airy feel. Taller passengers would happily skip the rear passenger section. They have made smart usage by plonking the gear selector behind the steering wheel and also the emergency brake is right beneath still it does not feel spacious for front passengers.

Mercedes-Benz GLA-Class Engine

Our perception of the GLA was a compact SUV meant to be taken more on soft roads than off-roads. Taking it to GL territories is not much of a good idea. We must say that it was brave of Mercedes Benz to make us drive the GLA from Chandigarh to Shimla as the route had a mix of good wide roads and narrow patchy roads too.Theoretically, it should behave like the A-Class as they both share the same platform. Rewinding a bit to our A-Class drive, it impressed us with its stiff suspensions. Unlike other Benz cars back then, the A felt more responsive. The expectations were similar and more from the GLA as it is a feature rich SUV.

It was the more popular diesel that we chose to drive first. The diesel GLA is powered by a 2143cc engine producing 135.96PS at 3600 to 4400 rpm and a torque of 300Nm at 1600 to 3000 rpm. This unit as officially claimed does a 0 to 100km/h dash in 9.9 seconds. Describing this motor as a joy to drive won’t be right because it is meant for steady driving needs like highway commuting where steady and consistent performance is a priority.At initial speeds, the bigger displacement engine feels a bit lethargic and it is only when the throttle is pressed hard this lag diminishes. Once you have battled traffic and out on the highway, the diesel feels home as it keeps churning power at a constant rate. It does not respond as quickly as the other unit which might be a letdown during overtaking but then we can live with it.

The 7 speed dual clutch transmission lacks the crisp crack of a quick shift and the difference is evident. The same is felt on sports mode while shifting manually wherein the box is not as enthusiastic to upshift and downshift in a jiffy. The stiffer suspensions which are fine for smooth roads act against the ride quality and handling on rough roads.Finally, after going through the diesel in a brief manner, it was time for us to test the petrol. A petrol engine for an SUV might not sound convincing at first hear but then think of it as this, dimensions of a big car and a performance of a quicker engine clubbed together. The GLA petrol is a complete surprise package as firstly it is the only one ion the segment to offer a petrol unit. Secondly and most interestingly, this unit does 0 to 100km/h in 7.6 seconds, which is 2.3seconds quicker than the diesel.

Mercedes-Benz GLA-Class Rideing

One big improvement the GLA got in 2016 was a change in the driving modes which brought in an off-road and individual (customisable) mode. These remain on the current car and alter the powertrain and steering only, with no further changes to the suspension or other dynamic components of the car. In our earlier testing, we found the GLA to be no SUV but it can easily indulge in some light off-roading with the four-wheel drive and sufficient clearance. There is also a hill descent mode to bring the GLA down slopes in a controlled manner.

The steering is nice with a decent amount of feel but it isn’t consistent all through the turn. On our earlier testing, we weren’t impressed with the ride, finding it quite firm and crashy. On the facelifted car, there seems to be a small improvement. Mercedes says there hasn’t been any suspension change and this ride difference could be down to a different make of tyres. View offers on Mercedes Cars from Mercedes dealers in Hyderabad at Autozhop

Mercedes-Benz GLA-Class Safety

Mercedes Benz GLA Class has a strong safety system with the presence of adaptive brake lights flashing, attention assist, LED headlamps, hill start assist and many other features. Mercedes Benz GLA Class comes with Electronic Stability Program (ESP) as well that reduces the chances to over steer and over turn.The SUV can crack a top speed of 205 kmph, which is again remarkable and with a strong suspension system, the vehicle is able to sustain all the difficulties of Indian roads with ease.

Mercedes-Benz GLA-Class Price

Mercedes Benz Gla Class Ex-Showroom Price in India ranges from 30,63,762/- (GLA Class 200 d Style) to 36,73,533/- (GLA Class 220 d 4MATIC). Get best offers for Mercedes Benz Gla Class from Mercedes Benz Dealers in India

Mercedes-Benz GLA-Class Verdict

The most obvious comparison that the Mercedes Benz GLA will face is from Audi Q3. This is based vaguely on their respective body types and the price points at which both would be offered. The purpose and target audience of these two cars are significantly different. The GLA would attract young aspirational buyers, who want a stylish looking car with loads of features while the Audi Q3 is more for the real time driving enthusiasts, who wouldn’t mind taking it off tarmac once a while. There would be initial heat of competition between these two cars but that heat would die down once the consumers understand the difference between the two. The GLA would be offered in two variants only and we expect them to price it between Rs.33 lakhs to 35 lakhs on an ex-showroom level. Let us know your views in the comment section below.

Tougher Approval ; H1B Visa Extension Rule Changes

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The H1B non-immigrant work visa continues to attract the attention of the Trump administration, and even without any new legislation there is wave of new rules and regulations. The most recent targets the H1B visa ‘extension’ process, making it tougher for existing H1B visa workers to renew their visa. This has previously been an easy approval but now that is all changing.

The Facts

A. The H1B visa is valid for three years, once the petition is approved

B. The visa can be extended for an additional one to three years, and in some cases longer

C. The basis for extension since 2004 was nearly automatic, and the burden was on the USCIS to show a reason to deny an extension

D. As of October 22, 2017, that rule has been modified to place the burden on the petitioner for any extension

New Rule Mean

Previously, eligibility for an H1B extension was based on the original petition, and no re-application of supporting documents and qualifications was required. Now, the new rule requires USCIS officers to scrutinize applications for extensions just as they would an original petition. It is essentially the same as submitting a new petition. The justification is as always to “protect the interests of US workers”. Check for H1B Visa Evaluation in UT Evaluators

The result of this change means:

A. Longer lead times to submit extension applications, due to assembling paperwork and USCIS review

B. Existing H1B visa workers are no longer guaranteed an extension, and may be caught off guard or won’t have time to process the extension prior to expiration

C. Some workers in positions that no longer qualify for new H1B visas (entry level computer programmers) will have their extensions denied

D. HR departments at large tech firms employing many H1B workers will have to increase their workload to assemble the extension applications

The Purpose of This Rule Change Is

The unstated purpose seems to be to ‘weed out’ current H1B workers who would be rejected if they were submitting a new petition. This could include many workers that are currently employed by outsourcing firms, and contracted out to other companies. Many of those workers (and their employers) were probably assuming that they would escape the barrage of H1B administrative reforms, since their petition was already previously approved.

For example, an entry level computer programmer who was hired two years ago, is now facing the almost certain prospect that any extension application will be denied. It is unlikely that these workers were planning to return home, and has a very real impact on the outsourcing companies that employ them.

It is definitely a blow to firms like Infosys and Wipro who were probably not factoring in a new level of intense scrutiny for extensions, and thinking that they could rely on their existing pool of current H1B visa workers.

Just an Internal Memo Made This Rule Change

This rule change was implemented by a simple internal memorandum within USCIS. It does illustrate the effectiveness of working within current immigration laws, and making internal agency regulations more difficult to comply with. For H1B Visa Process Visit here

This approach is aligned with the Trump administration’s overall H1B visa strategy, to make as many administrative changes as possible to restrict access to the program, by unqualified or low wage workers. This saves the time and political capital of pushing new legislation forward, and can be done with the stroke of a pen.

The good news is that new H1B petitioners are on the same playing level as existing H1B workers, so there is no advantage if a foreign national is already working in the US. Please contact us for assistance in finding a sponsor and position in your specialty occupation.